Program Manager, Campaigns

We are looking for a Program Manager, Campaigns to join the dbt Labs Revenue Marketing team. This role will be an important part of successfully executing and supporting our evergreen global strategic marketing programs.

Our Marketing Team

At dbt Labs, we have laid the foundation for an excellent GTM strategy program. We relish creating meaningful experiences. Whether ideating on workshops and tech talks, our annual flagship conference, Coalesce, or hackathons, we’re passionate and intentional about what we do. You'll join:

• Experienced Field, Partner, Demand and Brand Marketing teams dedicated to creating data-informed, world-class programs
• A marketing team with a dedicated analytics engineer and marketing operations specialist that help inform and execute our strategies
• A collaborative culture that fosters outside-the-box thinking

So, what are we missing? An enthusiastic Program Manager, Campaigns who is ready to come in and elevate our global evergreen offers!

In this role, you can expect to:

• Lead the evergreen campaign operations function at dbt Labs including building templates, testing, and creating playbooks for field and growth marketers to replicate overtime.
• Drive cross-functional planning and execution on campaign program deliverables across Design, Content, Engineering, Product and Field Marketing teams.
• Collaborate with members on the Marketing team to integrate campaigns into getdbt.com and help define website experiences that improve engagement and conversion rates of campaigns.
• Manage our marketable database including segmentations and growth activities.
• Measure and analyze the impact of campaign activities on pipeline, revenue and funnel velocity and monitor leading indicators like database growth, campaign engagement, and unsubscribe rates.
• Maintain a data-first approach to testing messages and tactics to continuously improve conversion rates and ROI that can be replicated across other marketing initiatives.

It would be great if you have:

• 3+ years of campaign management experience in a tech or SaaS environment – preferably large-scale event marketing
• Proven expertise in developing integrated marketing campaigns, copy and resources
• Experience with marketing automation platforms; HubSpot, Marketo, Pardot, etc.
• A master project manager especially keeping multiple work streams and teams in sync
• An excellent copywriter with an ability to adopt company tone while keeping an ear on language that converts
• Strategic, data-driven thinker comfortable with driving and owning KPIs

You’ll have an edge if you have:

• Prior exposure to or marketing to dbt personas, developer communities, Analytics Engineering, open source, or similar
• Have worked in a rapid growth startup environment

Compensation & Benefits

• Salary: $103,000-133,000
• Equity Stake
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package

1. Interview with Talent Acquisition Partner 
2. Interview with Hiring Manager  
3. Team Interviews 
   
   1. An experience review/presentation with our Global Campaigns Manager and our Web Strategy Lead
   2. Interview with our Head of Coalesce Conference
   3. Interview with our Campaign Operations Lead
4. Final interview with one of our Values Carriers

#LI-DNI