Program Manager, CRM & Database Marketing - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

• Working cross-functionally and departmentally as a SME regarding all technical/data oriented enterprise initiatives impacting CRM. The position acts as the main point of contact for internal partners into the CRM organization.
• Subject Matter Expert on all database operations and activities including campaign business rules, data loading and cleansing, delivery of on-time fulfillment files, new infrastructure implementations, and existing database business rules.
• Coordinating and prioritizing CRM operational activities with the CRM Database provider. Develop, review and approve Statement of Work (SOW) as needed.
• Support CRM business acquisition goals by helping to create and coordinate the list acquisition strategy with internal and external partners.
• Develop well-defined systems and processes for project planning, tracking, and budgetary information in an accurate, timely, effective, and easily consumable manner by members of the core team as well as key internal business partners.
• Communicating with external supply partners to assure program delivery against strategic objectives, provide for accurate tracking against project priorities and status, provide for early identification of issues that may impact program delivery, and maintain standards for budgetary commitments.
• Planning calendars that inform the organization and facilitate effective planning and management of work across functional groups to align efforts against the key priorities.
• Sharing of input and learnings on key program results across Business Unit teams to maintain overall effectiveness at the "cutting edge of excellence."
• Coordination of marketing resources to deliver on-time and on-budget programs to the Business Units. Manage direct reports as assigned.

What You'll Work On

• Identifying, addressing and resolving data integrity, integration and system issues.
• Auditing new campaigns to ensure correct implementation of business rules and audience selection.
• Developing a system/process to automate, optimize and proactively identify and resolve data or process issues.
• Identifying, developing and implementing audit mechanisms and reporting as it relates to data and business rules.
• Working with partners (internal and external) to ensure timely delivery of all data requirements related to CRM programs.
• Assist with consulting on campaign and database operational infrastructure needs/support.

Supplier Management

• Establish annual work plans, develop and communicated approved standards for performance, and provide feedback for all key supplier partners.
• Key point of contact for supplier partners (e.g., Database Provider, agency, List/Acquisition Providers, etc.). Manage the day-to-day activities for external supplier partners on all CRM programs to ensure successful delivery against established targets for CRM excellence, timing, and budgetary considerations.
• Track established success metrics / criteria for evaluation of all CRM programs that are implemented in the support of Brand objectives.
• Manage invoice payment for CRM/database services and track supplier partner spend against established goals.

Planning

• Develop CRM campaign/database strategies that meet or exceed business objectives, brand strategies, timing, and budget requirements.
• Track progress for direct reports (if applicable) against goals (impact / project).
• Develop effective communication systems that align efforts of internal and external partners to achieve strategic objectives of the respective Brands and/or Business Unit.

Background:

Demonstrated knowledge and skill sets in CRM campaign and database management for consumer, retail, and/or professional audiences. Ability to think strategically and translate strategic guidance into effective CRM programs across a variety of channels. Demonstrated ability to effectively manage a significate roster of projects/programs and deliver on cost and timing expectations. Provide ability to objectively evaluate CRM program results and recommend future utilization/optimization of programs and/or supplier partners. Successful experience required in leading a diverse group of internal and external partners, including possible management of direct reports.

Required Qualifications

• 5+ year's business experience working in a process and analytical environment such as marketing operations, CRM, etc.
• Relevant business experience required with demonstrated understanding of database marketing strategies.
• Excellent problem-solving skills along with the ability to find creative solutions for challenges regarding campaigns and data infrastructure.
• Ability to think strategically and translate strategic guidance into effective tactical programs across a variety of audiences and distribution channels.
• Demonstrated ability to effectively manage a significant roster of projects / programs and deliver on cost and timing expectations.
• Strong verbal and written communications skills including the ability to translate complex data concepts to business partners with a wide range of data understanding.
• Ability to multi-task and work under tight and/or shifting deadlines; ability to prioritize tasks based on business impact and manage time appropriately within a fast-paced environment.
• Proven experience in management of direct reports.

Education:

• Bachelor's degree in Marketing/Finance/Computer Science preferred
• Advanced SAS and/or SQL knowledge preferred.
• MBA preferred but not required.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:

N/A

JOB FAMILY:

Advertising/ Promotion (Communications)

DIVISION:

ANPD Nutrition Products

LOCATION:

United States > Columbus : 2900 Easton Square Place

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

No

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf