Programmatic Analyst Campaign Targeting & Pricing

Location: Cincinnati OH (Hybrid: 2 days in office / 3 days remote) 

Job Summary: 

We are seeking a data-driven and strategic Programmatic Campaign Targeting & Pricing Analyst to support campaign pricing audience targeting and digital media strategy across our network. This role sits at the intersection of analytics programmatic media and client strategy—primarily focused on campaign pricing and targeting. 

You will partner closely with client sales strategy & insights and ad operations teams to design effective data-informed media campaigns that align with client objectives maximize inventory utilization and drive measurable performance. This role plays a critical part in delivering scalable growth through precise targeting and thoughtful pricing strategies  

What You’ll Do: 

Campaign Pricing & Targeting (Core Focus) 

• Design and price point-of-care and programmatic media campaigns that align with client goals and available inventory.  

• Develop targeted campaign structures using audience insights prescription data demographics and market trends.  

• Ensure proposals meet company pricing standards while maximizing yield and growth opportunities.  

• Maintain visibility into inventory availability historical pricing trends and competitive dynamics.  

Campaign Strategy & Proposal Development 

• Collaborate with sales teams to build customized data-driven proposals aligned to client objectives and budgets.  

• Translate client needs into compelling clear and strategic media recommendations.  

• Guide stakeholders through programmatic campaign options and targeting strategies.  

Data Analysis & Insights 

• Analyze large datasets to inform targeting and pricing decisions.  

• Support renewal strategies and upsell opportunities through data-backed recommendations.  

Cross-Functional Collaboration & Process Improvement 

• Partner with strategy & insights client sales and ad operations teams to align on campaign goals and execution.  

• Contribute to building scalable processes for campaign scoping targeting and pricing.  

• Identify opportunities to improve efficiency accuracy and performance across workflows.  

 What We Need: 

• 1–3+ years of experience in digital advertising programmatic media analytics or pricing.  

• Advanced Excel skills (pivot tables lookups data analysis) and experience working with large datasets.  

• Ability to analyze performance data and translate insights into actionable recommendations.  

 Preferred Qualifications: 

• Bachelor’s degree in Analytics Advertising Business Healthcare or related field.  

• Experience with Salesforce Looker SQL or similar tools.  

• Strong understanding of programmatic ecosystems (SSPs DSPs RTB DMPs ad exchanges).  

• Exposure to pharmaceutical or healthcare data.  

 What You’ll Need to Succeed: 

• Strong analytical mindset with attention to detail and a passion for working with data.  

• Excellent communication skills and ability to collaborate across teams and stakeholders.  

• Ability to manage multiple projects in a fast-paced deadline-driven environment.  

• Curiosity and initiative to continuously improve processes strategies and outcomes.  

• A strategic mindset with an interest in evolving programmatic media and targeting capabilities.  

What We Do

At PatientPoint we're transforming every doctor-patient interaction with cutting-edge technology-driven solutions designed to improve health outcomes and quality of life. By delivering impactful digital in-office patient education at no cost to physicians across the country we empower healthcare professionals to connect more meaningfully with their patients. Through partnerships with trusted healthcare brands like Pfizer P&G Sanofi Merck NatureMade and Bristol Myers Squibb we’re making a real difference. Our mission to empower better health guides everything we do reaching over 750 million patient visits each year and driving healthier longer lives for patients everywhere. From the top down we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy driven innovative and welcoming of diversity. You’ll enjoy being part of our group. We’re always learning and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients providers and sponsors. As a company that is still growing and always evolving we provide plenty of career and learning potential. Here you’ll work to advance the industry develop your career goals and be rewarded for your efforts. It’s all within reach because playing a key part in our success will enhance yours. PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability rewards and benefits professional growth potential plus the knowledge you are in the right place to do your best work.

Why Work With Us

We are a dynamic team committed to empower better health. As a leading digital health company we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

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