Public Sector Field Marketing Manager

Skillsoft is undergoing a bold growth marketing transformation and we’re looking for a Public Sector Field Marketing & Demand Gen Manager (FED/SLED) to help lead the charge. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State Local and Education) segments where strategic full-funnel marketing plays a critical role in driving awareness engagement and pipeline. 

You’ll serve as the voice of public sector marketing to global teams ensuring government-specific needs are reflected in broader plans while translating those plans into localized programs that resonate with public institutions. You will own integrated multi-touch campaigns that blend in-person experiences (events roundtables sponsorships) with digital demand generation (email nurtures webinars paid and syndicated tactics and ABM plays) to influence target accounts across the full funnel. Success will be measured by account engagement MQL/SQL conversion and sourced/influenced pipeline within FED/SLED buying and funding cycles. 

 Key Responsibilities 

• Public Sector Strategy & Planning: Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities procurement and funding cycles and compliance requirements. 
• Field Events & Experiences: Lead public sector-specific events (roundtables summits trade shows partner events) from concept through follow-up—including audience targeting messaging logistics onsite execution and post-event conversion plans. 
• Digital Demand Generation: Plan launch and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures webinars paid social/search where applicable content syndication and ABM programs) in partnership with global demand gen and operations teams. 
• Campaign Localization & Messaging: Activate corporate campaigns with public sector relevance (e.g. ILT compliance and readiness themes) tailoring value propositions proof points and calls-to-action for government audiences. 
• Sales Enablement & ABM Alignment: Partner with public sector sales to prioritize target accounts align campaign plays to opportunities and deliver enablement assets that map to government decision-making structures and buying stages. 
• Measurement Attribution & Optimization: Track and improve performance across field and digital programs (registrations/attendance engagement lead/opportunity conversion CPL and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g. subject lines landing pages audience segments) to continuously optimize. 
• Cross-Functional Collaboration: Share FED/SLED insights to inform global campaign planning coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects Skillsoft’s broader GTM strategy. 

 Qualifications 

• 5+ years of experience in B2B marketing including hands-on ownership of field/event programs and digital demand generation campaigns. 

• Experience marketing to public sector audiences (Federal State Local Education) with understanding of government procurement and compliance. 

• Familiarity with government contracting vehicles RFP processes and public sector sales cycles. 

• Proven success driving measurable pipeline impact through integrated programs (events + digital) with a strong testing and optimization mindset. 

• Experience with marketing automation and CRM platforms (e.g. Marketo and Salesforce) including segmentation nurture design lead management and performance reporting. 

• Working knowledge of digital demand channels and best practices (webinars email landing pages/conversion ABM plays and paid/syndicated tactics where appropriate) with comfort using data to make decisions. 

• Excellent communication project management and organizational skills. 

• Ability to travel up to 25% within North America. 

• Experience in the SaaS or technology industry. 

• Familiarity with account-based marketing (ABM) strategies and aligning plays to target account lists and SDR/sales follow-up motions. 

• Data-driven mindset with experience running experiments and applying insights (e.g. A/B testing audience refinement and funnel conversion improvements). 

Target base salary range for this job requisition is anticipated to be approximately $125000- $140000 annualized.

We also offer Enterprise benefits including but not limited to: medical dental vision and paid time off

The company may modify salaries salary ranges and/or Pay Plans from time to time as it deems necessary.

What We Do

Skillsoft (NYSE: SKIL) is a global leader in corporate digital learning focused on transforming today’s workforce for tomorrow’s economy. The Company provides enterprise learning solutions designed to prepare organizations for the future of work overcome critical skill gaps drive demonstrable behavior change and unlock the potential in their people. Skillsoft offers a comprehensive suite of premium original and authorized partner content including one of the broadest and deepest libraries of leadership & business skills technology & developer and compliance curricula. With access to a broad spectrum of learning options (including video audio books bootcamps live events and practice labs) organizations can meaningfully increase learner engagement and retention. Skillsoft’s offerings are delivered through Percipio its award-winning AI-driven immersive learning platform purpose built to make learning easier more accessible and more effective. Learn more at www.skillsoft.com. Skillsoft provides a comprehensive selection of cloud-based corporate learning content including courses videos books and other resources on Leadership Development Business Skills Digital Transformation Technology & Developer and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning.

Why Work With Us

We are all about “Making Work Matter” and strongly believe in the life changing impact of learning. Our team is passionately focused on helping people achieve their fullest potential through learning and development. We are always looking for game changers wanting to make an incredible impact within a purpose driven environment.

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