Segment & AppsFlyer Specialist

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

What you'll do:

• You will work within the Data Products tribe, in the product division, responsible for consumer, seller, and courier behavior data for Zé Delivery and TaDa.
• You will be responsible for the Segment (CDP), including data management, governance, maintenance, and reliability.
• You will build and maintain data pipelines using sources such as CRM, Paid Media, Segment, Data Lake, etc.
• You will be the point of reference for the Product team and other business areas regarding Segment.

What you'll need:

• Collect, organize, and analyze customer, seller, and courier behavior data across all channels.
• Enrich data with transactional information to generate insights for DTC, Bees, and Ambev.
• Provide actionable insights into customer, seller, and courier behavior.
• Enable personalized experiences and continuous improvements.
• Be the primary source of integrated behavior data for strategic decisions. 
• Ability to read materials, produce studies, and present them in English.
• Proficiency in SQL and Python (other languages are a plus).
• Ability to identify complex problems, use business knowledge and analytical tools to formulate and validate hypotheses, generate insights, and guide the team.
• Experience in designing, implementing, and analyzing experiments (e.g., A/B Testing).
• Experience with Business Intelligence tools (Firebase, Tableau, PowerBI, etc.).
• Experience with cloud solutions like Snowflake, Databricks, Redshift, BigQuery, or Teradata.
• Experience with Azure and AWS.
• Strong planning, organization, and follow-up skills.
• Understanding of our business model and being a reference in data analysis tools and techniques (SQL, Python/R, forecasting, clustering, tracking, metric monitoring, etc.).
• Develop new technical KPIs and create workflows based on Azure or AWS.
• Remediate security vulnerabilities and manage the data lifecycle/retention.
• Keep documentation up-to-date.

More about you:

• You´re passionate about software development and knows how to ensure its quality;
• You´re motivated by building up world class solutions that impacts millions of users all over the world;
• Experienced working in an environment which uses and stimulates DevOps culture;
• You´re creative when solving problems and is continuously seeking improvements for processes and solutions;
• You can communicate clearly with your team and the company to identify issues and demands;
• You have the autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result.

What We Offer:

• Performance based bonus*
• Attendance Bonus* 
• Private pension plan
• Meal Allowance
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Medicines discounts
• WellHub partnership
• Childcare subsidies
• Discounts on Ambev products*
• Clube Ben partnership
• Scholarship*
• School materials assurance
• Language and training platforms
• Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com