SEM Portfolio Manager
Job Description
Ask Media Group’s in-house paid search team is made up of energetic, data-driven marketers with a vision for how SEM can fast track our business. Together, you’ll leverage rich performance data to manage diverse keyword portfolios that drive significant traffic and revenue for the company.
What You’ll Do
- Utilize your analytical mind, natural curiosity, and passion for data
- Monitor and report on daily SEM portfolio performance
- Continually optimize campaigns to successfully meet ROI and run-rate goals
- Develop and implement new strategies for portfolio optimization and volume growth
- Improve performance through testing and analysis
- Investigate and understand impact from systemic and seasonal factors on profit
What You’ll NeedÂ
- Minimum 2 years’ prior experience in paid search marketing required, preferably in performance-based online marketing or a marketing analytics role
- Experience with pay-per-click advertising using Google Ads and Microsoft Advertising
- Ability to perform in-depth analyses using core marketing metrics in a variety of analytics tools (e.g. Excel, SQL, R)
- Able to work independently as well as in a collaborative team setting, with strong problem solving and time-management skills
- Experience with A/B testing, ad extensions, keyword expansion, and up-to-date search engine best practices
- Strong written and verbal communication skills
- Ability to thrive in a fast-paced, dynamic environment while maintaining attention to detail
Company Culture
As an organization, we value transparency, collaboration, learning, and collegiality. We are passionate about learning and doing our best. Sometimes we fail, but we learn from these failures. All the while, we believe that maintaining work-life balance and having fun is the key to our success.
Salary & Benefits
The salary range for this position is $75,000 - $90,000 USD annually. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Ask Media Group’s total compensation package for employees. Other rewards include annual bonuses, and short and long-term incentives.Â
In addition, Ask Media Group provides a variety of benefits to employees, including a remote work model, flexible paid time off for salaried employees, health insurance coverage, a generous 401K employer matching program, tuition reimbursement, charity gift matching, free Care.com membership + subsidized rates for childcare, pet insurance, and more.
Additional Information
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
Date Posted
06/13/2023
Views
7
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