SEM Specialist

Why Vacasa

We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we’re the largest full-service vacation rental company in North America thanks to the people who give us their best every day. You’ll fit right in here if you’re curious, entrepreneurial, and thrive in a rapid-growth environment.

What we’re looking for

Vacasa is looking for a talented Search Engine Marketing Specialist who is passionate about digital advertising and excited to dive in and shape digital strategy for Vacasa. This is a hands on SEM position. We do all of our marketing in-house and the right candidate will need to feel comfortable spending their days in ad platforms.

What you'll do

• Build and optimize campaigns in Google, Bing, and Facebook ad platforms
• Keyword research and new market plans
• Search query optimization
• Develop and launch ad tests and experiments
• Build remarketing audiences and campaigns
• Audience research and building in SEM platforms
• Campaign and analytics data analysis
• Campaign reporting
• Assist Sr. SEM Specialists in strategy and planning

Skills you'll need

• 1+ years of SEM experience, both in strategy and execution 
• Experience working with a variety of tools such as Google AdWords, Facebook Business Manager, Google Analytics, Bing Ads, and Microsoft Excel
• Ability to define how success is measured and perform analysis on ways to improve the performance of SEM campaigns 
• Experience developing and implementing ad copy for campaigns
• Experience in the travel industry, property management, or real estate is a plus
• Technical computer skills on all forms of hardware - laptops, tablets, and mobile devices, Professional communication in email, phone calls, video calls, and texts, Ability to work well under pressure in an agile, face-paced environment.

What You’ll Need:

• Reliable internet connection, must meet a minimum of 50 mbps 

Compensation:

• $55000 - $65000 / year 

What you’ll get

• Health/dental/vision insurance - employee & family coverage options
• Employer Sponsored & Voluntary Supplemental Benefits
• 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
• Health & Dependent Care Flexible Spending Accounts
• Flexible vacation time
• Paid sick days and holidays
• Paid parental leave after one year of tenure
• Employee Assistance Program
• Career advancement opportunities
• Employee discounts
• All the equipment you’ll need to be successful
• Great colleagues and culture
• Please visit our careers page to review our full benefits offerings

Vacasa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged. 

Vacasa is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

An offer of employment for this role will be contingent upon the successful completion of a background check.

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