Senior Associate, Paid Media | The Points Guy

The Points Guy is seeking an experienced Paid Media, Senior Associate to help us establish and oversee the strategy and execution across growth marketing channels. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives. At The Points Guy, we believe in making your everyday spending work for you. We strive to help our audience make the most of points and miles. This role will encompass building and evolving our Paid Media strategy for our flagship credit cards and travel brand. Being a Senior Associate at TPG allows you to work alongside experts in the travel industry, support the largest credit card issuer brands and being a voice in decision making for our brand. The paid media industry is ever-evolving and TPG strives to be at the forefront. 

Please note this is a hybrid role where the expectation will be to be in-person Tuesday through Thursday each week in either our South Charlotte or New York office space with ability to WFH on Mondays/Fridays.

What You’ll Do:

• Deep understanding and experience across paid channels (native, search, social, display, direct media buys) with experience developing campaign strategies from inception to execution.
• Monitor and analyze campaign performance in paid platforms, as well as internal reporting and visualization tools.
• Identify growth levers and opportunity areas, analyze their relevance, and perform competitive analysis.
• Accurately pace daily paid media budgets with a focus on identifying growth.
• Design, create, and report on A/B or multivariant tests to drive improvements across all KPIs.
• Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
• Partner with the data intelligence team to develop dashboards to measure campaign success.
• Develop and deliver management reporting materials, reports and presentations.
• Manage one or more Paid Media Associates.

What We’re Looking For:

• 3+ years of experience developing and driving paid strategy of complex digitally focused acquisition marketing campaigns.
• Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor, Meta, etc.
• Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution.
• Data-focused and analytically-minded with a passion for marketing.
• Advanced Excel experience (pivot tables, vlookups, etc.), SQL or SSAS/other database/analysis packages.
• The ideal candidate is proactive, has a positive attitude, is well-organized, and is adept at managing competing deadlines and priorities.
• Comfort in a fast-paced and often changing environment, with an inclination to solve new problems and learn new skills.
• Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.

Compensation: 

• Charlotte Compensation Range: $90,000 - $130,000*
• NYC Compensation Range: $90,000 - $160,000*
  • Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

If you are based in California, we encourage you to read this important information for California residents linked here.