Senior Brand Manager

Job Weighting%

Main Responsibilities

30

Understand brand strategy and develop brand tactics

30

Brand tactics execution

15

Professional relationship

15

Assist brand strategy development

10

Cost control & monitoring

uMajor Responsibilities/Activities:

Marketing Planning

• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
• Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product/Project Management

• Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
• Direct the product promotion and growth initiatives to attain increasing of market share
• Work with other function management team to ensure the cross functional alignment of product strategies
• Have multi-channel insights both on broader market and customer ends; design project according to Product’s position and life cycle status, have collaboration capability to design Win-win project with internal and external partners.
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

• Identify the opinion leaders in related area.
• Lead to build and maintain professional relationship with KOLs
• Establish and develop the national expert network to ensure the strong expertise for assigned products
• Develop the loyalty speakers from KOLs

Cost Control & Monitoring

• Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
• Monitor and control marketing expenses in line with budget on monthly basis
• Modify and manage expenses allocation to regions

2.REQUIREMENTS:

• Industry experiences: Minimum 3-5 years working experience in Pharmaceutical industry

• Language Skills: Fulent in English both oral and written
• Computer Skills: Working knowledge, especially good at Excel and PowerPoint
• Mobility: Willing to travel frequently
• Other Special requirement:

• Thorough understanding on the healthcare industry(pharmaceutical) is a plus
• Good understanding of business and product knowledge with marketing sense
• Strong communication and presentation skill with excellent interpersonal sense
• Experienced project management background in pharmaceutical company
• Strong analytical skills including business and financial management
• Autonomy/Independence, Assertiveness; a polished professional presence is essential
• Should be self-motivated, creative and well organized

COMPETENCIES:

KEY PERFORMANCE INDICATORS

Hard

• Sales Revenue and Margin
• Market Share
• Quality of Product expense budget control
• Product Contribution and Growth
• Project management
• Broad market and consumer project experience