Senior Content Designer

Introduction
We are looking for a talented and passionate senior content designer to join our team who has a deep understanding of UX principles and has proven experience creating engaging and interactive content for various media platforms including websites social media presentations and more. As a content designer you will play a pivotal role in shaping the future of IBM.com by defining successful content design strategies and leading the creation of cohesive engaging human-centered web experiences. To be successful in this role you should have an eye for detail excellent communication skills and a strong understanding of UX and visual design trends to design compelling and effective content across digital platforms.

At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

You must bring a strong technical background a collaborative attitude and the ability to think strategically and holistically. You will work collaboratively to ensure cohesive on-brand and human-centered designs across digital platforms while leading the growth and capabilities of the content design team. You’ll partner closely with cross-functional teams to craft compelling digital content across various interactive content for various media platforms as well as managing and coaching designers and stakeholders incorporating user research feedback into content creation and design strategies and continuously ensure quality content and web performance across platforms.

• Define and drive UX and content design strategy for IBM.com while meeting business objectives and user needs.

• Manage design projects including setting goals scheduling and other project management tasks.

• Craft and iterate various types of high-quality digital content including blog posts articles web copy and visuals social media and more.

• Work closely with creative director UX designers stakeholders and web developers to ensure seamless user experiences across digital platforms.

• Collaborate closely with cross-functional teams to ensure consistency of brand messaging and visual design in alignment with IBM’s brand standards.

• Coach junior content designers to ensure their work meets IBM’s brand standards and style guidelines such as Carbon design system and IBM’s Design Language.

• Analyze performance metrics to measure content effectiveness using data insights to continually refine content strategies and drive engagement.

• Conduct thorough research on industry trends user experience and emerging technologies including generative AI to stay ahead of the curve and incorporate findings into design strategies.

• Review and updating SEO strategies and applying them to content creation in order to expand reach.

• Stay up to date with industry trends to understand audience needs and iterate content design appropriately.

• Work closely with design team to implement IBM Carbon Design System in all solutions.

Submission of Portfolio in your resume is highly recommended

​​​​​​​This is a Hybrid role attendance to the office will be required only 3 times peer week

Required Technical and Professional Expertise

• Proven experience as a UX and/or content designer with a strong portfolio showcasing your design work in various interactive media platforms.

• Extensive experience in content strategy development and execution.

• Strong leadership and team and project management skills.

• Proficiency in using Figma Adobe Creative Suite (Photoshop Illustrator Premiere Pro After Effects) content management systems SEO tools Google Analytics and other relevant software.

• Exceptional understanding of brand consistency and the ability to adapt voice and tone for specific audiences.

• Deep understanding of user experience and human-centered design.

• Strong understanding of usability principles information architecture and human-centered design.

• Familiarity with responsive design principles and mobile-first design methodologies

• Strong understanding of design principles color theory and typography.

• Experience working with design systems and the learning agility to quickly gain mastery over the IBM Design system Carbon design system as well as IBM Branding guidelines and UI best practices.

• Knowledge of web accessibility standards (WCAG) and best practices.

• Basic knowledge of HTML and CSS.

• Proven experience as a UX and/or content designer with a strong portfolio showcasing your design work in various interactive media platforms.

• Extensive experience in content strategy development and execution.

• Strong leadership and team and project management skills.

• Proficiency in using Figma Adobe Creative Suite (Photoshop Illustrator Premiere Pro After Effects) content management systems SEO tools Google Analytics and other relevant software.

• Exceptional understanding of brand consistency and the ability to adapt voice and tone for specific audiences.

• Deep understanding of user experience and human-centered design.

• Strong understanding of usability principles information architecture and human-centered design.

• Familiarity with responsive design principles and mobile-first design methodologies

• Strong understanding of design principles color theory and typography.

• Experience working with design systems and the learning agility to quickly gain mastery over the IBM Design system Carbon design system as well as IBM Branding guidelines and UI best practices.

• Knowledge of web accessibility standards (WCAG) and best practices.

• Basic knowledge of HTML and CSS.

Preferred Technical and Professional Expertise

• Experience working with Carbon design system Adobe Experience Managet (AEM) and Adobe Target.

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