Senior Content Marketer

About the Role

We're looking for a Sr. Content Marketer who loves creating informative content is creative AI savvy and has a passion for modern go-to-market. You’re excited to both build the content engine and get into the weeds actually executing on content projects everyday (alongside AI tools and your cross functional partners)

In this role you’ll build high impact content that inspires GTM operators sparks important debates in the community and ultimately helps our sales team turn interest into revenue. You won’t just ship boring SEO blog posts you’ll do original research produce video series build the defining frameworks for modern GTM and more to provide tons of value for our audience.

This is a senior IC role. You'll inherit a content landscape that needs both honest assessment and fresh ambition.

What you’ll do:

• Develop a sharp content strategy that is aligned with our business goals. You’ll work closely with PMM to understand our customers product and our revenue teams priorities.
• Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
• Create content that educates without being boring — leverage original research GTM experts and a variety of formats to share the message (short videos webinars podcast)
• Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t I need this"
• Collaborate with Demand Gen PMM and Sales to make content that serves fast-moving campaigns and drives outcomes.
• Scale the content machine with AI tools. Fluency with Claude and other AI tools is a requirement.
• Optimize by tracking performance and use it to make better decisions on how to constantly improve content output.
• Take risks! Have fun. Stand out! - boring SEO-stuffed blog posts need not apply.

What you bring:

• 8-10 years of content marketing experience ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).
• Full funnel experience from brand-building pieces to conversion-focused assets
• Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy ready to spin up content or slide into a GTM influencer's DM.
• Clear crisp and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose).
• Deeply creative and able to use this superpower to produce original thought provoking and very on brand content across multiple channels.
• AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude and bonus points if you've played with AirOps Tofu Opus Clip or other cutting-edge tools
• Distribution-first mindset—you don't just create content you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network tapping influencers and more.
• Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time.
• High agency & high performance baryou like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar.

Bonus points if:

• You’ve gone viral (more than once) in the B2B space for your content
• PMM experience is a plus—you can write product-focused content that doesn't read like a manual.

Why this role?

• Real business impact. Your content will directly influence how thousands of companies approach their GTM strategy.
• Learn from and collaborate with some of the smartest minds in sales tech and RevOps.
• Have fun while building something that matters. We take our work seriously but we don’t take ourselves too seriously.

Why Apollo

Apollo is the go-to-market platform for modern sales and marketing teams. In this role you'll help build something that doesn't yet exist — a content engine that's faster smarter and innovative against past B2B content marketing models. You'll have ownership visibility and room to do your best work.

What We Do

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads automate outreach manage deals and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500000+ companies including Autodesk Cyera and DocuSign Apollo is building the number one go-to-market platform to make the sales process intelligent turnkey and accessible for all. Visit [apollo.io](http://apollo.io/) to learn more.

Why Work With Us

Apollo is building the #1 AI-powered go-to-market platform trusted by 500000+ companies. We move fast invest in our people and promote from within. You'll work on meaningful problems with a curious driven team that values ownership growth and impact. Join us and help shape the future of sales.

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