Senior Content Specialist

Overview:

Guidepoint’s growing Marketing team is responsible for building and expanding the reach of the Guidepoint brand. As the storytellers of Guidepoint the Marketing team executes multichannel marketing programs that generate leads nurture existing clients and raise overall brand awareness across our three main audiences: Clients Experts and Employees. 

As a Senior Content Specialist you will own the strategy and development of Guidepoint’s content across long-form website and social channels. You will translate complex ideas into clear compelling content that supports brand positioning go-to-market initiatives and ongoing engagement. This role partners closely with business stakeholders product marketing and sales to ensure our content is consistent credible and performance-driven.

This position is a hybrid position out of our New York City office.

What You’ll Do: 

• Own the day-to-day execution of content across long-form website and social channels ensuring consistency in voice quality and messaging
• Write edit and publish high-impact content that communicates complex ideas in simple direct language aligned with the Guidepoint brand
• Manage end-to-end editorial process from drafting to review QA and publication
• Ensure content meets quality standards for accuracy clarity formatting and brand consistency prior to publication
• Optimize website content in coordination with brand and marketing partners to improve engagement discoverability and conversion
• Repurpose long-form content into channel-appropriate social content to extend reach and reinforce key narratives
• Support the development of thought leadership materials including use cases articles and supporting web content
• Track and evaluate content performance using available analytics applying insights to improve future content effectiveness

What You Have: 

• Bachelor’s degree required (Marketing Communications English Journalism or related field a plus)
• 5–7 years of experience in B2B content marketing social media or a related communications role
• Proven experience writing and editing long-form web and social content for professional audiences
• Strong copywriting skills with the ability to convey complex ideas clearly and concisely
• Mastery of LinkedIn Twitter required knowledge of WordPress Meltwater a plus
• Experience managing content through structured review and approval processes
• Strong communication and project management skills with the ability to manage multiple stakeholders and priorities
• Experience supporting multi-channel marketing campaigns with an understanding of engagement and analytics
• Background in professional services research financial services or similarly complex industries
• Comfortable working in a fast-paced and dynamic hands-on environment

What We Offer: 

The annual base salary range for this position is $100000 - $115000. Additionally this position is eligible for an annual discretionary bonus based on performance.

You will also be eligible for the following benefits:

• 15 PTO Days 10 legal holidays and sick days
• Comprehensive Medical dental and vision plans
• Will match up to 10% of employee contribution for 401(k) life insurance paid time-off and parental leave plans
• Commuter benefits and a corporate discounts
• Development opportunities through the LinkedIn Learning platform
• Friday happy hour “Summer Fridays” and free snacks and beverages in the office
• Year-round corporate athletic league
• Casual work environment team building and other social events

About Guidepoint: 

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology real-time data and hard-to-source expertise we help our clients to turn answers into action. 

Backed by a network of nearly 1.75 million experts and Guidepoint’s 1600 employees worldwide we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint companies and investors can better navigate the abundance of information available today making it both more useful and more powerful. 

At Guidepoint our success relies on the diversity of our employees advisors and client base which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community regardless of background identity or experience.  

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What We Do

Guidepoint connects clients with vetted subject matter experts—Advisors—from our global professional network. Our clients leverage the insights and perspectives shared by our Advisors to stay informed and make better business decisions. Our multinational client list includes nine of the top 10 global consulting firms hundreds of hedge funds (including five of the largest firms) and many of the largest private equity firms and Fortune-ranked companies. Guidepoint’s fourteen offices on three continents provide 24/7 quick and agile service.