Senior Content Strategist

There are a lot of things going right with content at dbt Labs. Our Analytics Engineering Roundup was started by our CEO over 7 years ago and subject matter experts on our team continue to publish the roundup every single week. Our Analytics Engineering Podcast has been downloaded over 100,000 times and we publish a steady stream of educational guides, courses, and online & in-person events programming.

This is where you come in. We’re looking for an experienced content leader to align all these efforts toward a shared set of goals. You’ll own the strategy, execution, and measurement of our foundational content pillar of analytics engineering. You’ll come in at the ground floor and help us tame the content chaos, designing a coherent strategy, aligning all efforts across the team, building (and enforcing!) voice & tone guidelines, building our bench of freelancers and agencies, and working with our data team to ensure we are measuring all stages of the customer journey consistently.

This is a challenging and highly strategic role. We’re looking to you to partner closely with marketing leaders in brand, demand, and product marketing to build content programming that maps to marketing KPIs. While this is an individual contributor role, you will be a leader on the team. We’re looking for a content generalist who knows when to choose video, audio, long-form writing, or social snippets and how to get those assets produced on-time and on-budget. You will have wide scope, authority, and budget to execute on a strategy designed by you.

• Own our content pillar around analytics engineering. You’ll own strategy, execution, and measurement for the full funnel of content across top (social, offsite, PR), middle (blog, campaigns, demand gen offers) and bottom (white papers, product pages, collateral). We’re not looking for you to create all that yourself! But we need a strong strategist to prioritize what must get done, who best to do it, and by when.
• Work closely with senior marketing leaders in brand, product marketing, and demand to design content strategies aligned to marketing KPIs
• Build content roadmaps aligned to our goals as a team, manage budgets and production milestones, and report on impact. This role is a leader on the team who will work cross-functionally to help us achieve our goals together.
• Build out a bench of content producers that includes contractors & freelancers, agencies, generative AI, and internal subject matter experts creating assets for a full range of formats including video, social, long-form written, and audio.
• Implement tools and process that help us scale content production — from training the org on voice & tone guidelines to implementing AI tools that make it easier to enforce voice and tone, from project management to quarterly planning — your job isn’t to write content, it is build a content machine.
• Be the final word on what good looks like for us. We’re looking for an editor that is skilled at giving clear and actionable feedback all sorts of people including the CEO and junior freelancers. You should be a loud advocate for the customer who is always looking to empower others on the team to execute at the highest standard.
• Report on impact. You will be expected to report on the impact of your content, working closely with our data team to build a framework for evaluating content. You’ll partner with product marketing and demand to continuously optimize your programs.

• know what good looks like. We are looking for someone who has operated in the model we want to operate in and is excited to build that muscle at dbt Labs
• are a generalist who has managed production across written, video, audio, and events
• have built and managed a bench of content producers including internal subject matter experts, external partners, and AI
• have a portfolio of work that shows how you have started with goals and audience and the built content and creative across all channels and funnel stages to achieve those goals
• a strong leader who knows how to build alignment, execute on a roadmap, and get results
• want to build something truly great. We have strong foundations in place and believe this program can be career defining work for the right person.

• you have a portfolio that shows full funnel content strategy (vs. individual pieces of content)
• have a deep understanding of the impact your content has had on the business (and the data to back that up)
• have priors marketing to technical audiences

Salary: $162k-$219k

Equity Stake* 

Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package. 

*Equity or comparable benefits may be offered depending on the legal limitations

• A phone call with a recruiter
• An introductory phone call with our VP of Marketing
• A take home writing task
• Panel interviews with marketing team stakeholders
• Final round interview with a member of our Values Team

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