Senior Copywriter & AI Systems Architect

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators not admins by offering a range of business management tools including booking and scheduling marketing analytics payment processing and much more.

Over 100000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful intuitive platform with its vibrant distinguished brand GlossGenius is the ideal combination of a fintech SMB software and consumer company all in one.

About the Role

GlossGenius powers the businesses behind the world's most meaningful appointments. Over 100000 business owners trust us to help them grow and the way we talk to them is part of how we earn that trust.

Most companies are hiring copywriters to write copy. We're hiring someone to reinvent how it gets made. In this role you'll be the sole dedicated writer (with contract support as needed) which means your fingerprints are on everything. But great copy is just part of the story. What makes this role different is that you'll also architect the AI-powered systems that scale your instincts across the entire marketing org making everyone faster sharper and more creative than previous processes could allow.

You'll report to the Director of Brand Marketing and must be commutable to our NYC headquarters. We default to in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

• Write across the full marketing funnel: paid social email landing pages video scripts campaigns and more. Your copy brings real business-owner pain points to life and shows how GlossGenius solves them in ways competitors can't.
• Architect and build AI-powered copywriting and copy-review systems from the ground up. Design Claude skills stress-test outputs against brand standards ship new workflows and iterate constantly as the tools and the team evolve.
• Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces.
• Serve as the organization's editorial authority: set the standard run AI-powered copy reviews give feedback with conviction and coach partners to make better messaging decisions without needing you in every room.
• Develop integrated campaign messaging creative territories and taglines that cut through competitive noise and make GlossGenius impossible to ignore.
• Stay close to what great brand and performance marketing looks like in the wild. Bring that perspective along with the latest AI systems thinking back to the team and use it to push our work forward.

What We're Looking For

• 5+ years of copywriting experience with a portfolio spanning brand performance and lifecycle
• Deep fluency in outcomes-first writing: you have proven experience translating product features into business impact and customer transformation and you understand that differentiation increasingly lives in narrative not just feature lists.
• Experience setting copy standards at an organizational level whether through style guides voice frameworks or AI-powered writing systems
• Real hands-on AI fluency. You've built AI writing tools and workflows that changed how your team operates.
• Strong performance marketing instincts. You know what makes copy convert in crowded paid environments and you think about creative strategy not just execution.
• A clear point of view: you have opinions about what great looks like can defend them and rally cross-functional partners around your perspective.

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous fully-paid parental leave policy
• 401k benefit — employees are eligible to contribute starting day 1 of employment
• Professional Development — employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities — as a distributed team being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently teams are given opportunities to gather in person throughout the year

The base salary for this role in New York is between $145000-$170000 + target equity + benefits dependent upon skills experience and education.

At GlossGenius we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

What We Do

GlossGenius is one of the fastest growing solutions powering small business owners across the US in the beauty & wellness space with elegant vibrant and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions enabling tens of thousands of business owners to run their entire set of business operations every day.

Why Work With Us

We have product-market fit and a passionate customer base.The opportunities ahead are limitless. Our culture is empowering fast-paced and challenging. If you're seeking an intellectually curious workplace with space to learn and grow you're in the right place.

Gallery