Senior Demand Generation Manager

Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product powered by tech and driven by purpose provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive secure and educational with the ability to generate organize and store legal documents with extreme ease. 

Through partnerships with leading insurers forward-looking financial institutions and innovative employers we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started which is where our team comes in.

Our team is passionate empathetic and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.

Build a machine for predictable repeatable and scalable growth leveraging modern tools data and emerging technologies (AI anyone?).

Responsibilities include: 

• Plan and execute integrated demand generation campaigns across channels including digital events webinars paid media email and web to generate qualified pipeline.
• Develop targeted account-based marketing (ABM) programs that engage priority accounts and key buying committee members across our target markets.
• Partner closely with Product Marketing to translate messaging positioning and insights into compelling campaign themes content and offers.
• Build and manage nurture programs and lifecycle campaigns that guide prospects from first touch through opportunity creation
• Own campaign performance and pipeline impact regularly analyzing results to optimize programs improve conversion rates and increase marketing contribution to revenue.
• Collaborate with Growth Marketing and Marketing Operations to continuously improve campaign performance through testing personalization and channel optimization.
• Work closely with Sales and Revenue Operations to ensure strong alignment on lead quality scoring follow-up processes and pipeline generation goals.
• Identify and test new channels and growth opportunities incorporating emerging tools technologies and AI-driven approaches where appropriate.
• Manage campaign planning timelines and budgets while ensuring programs launch smoothly and deliver measurable results.

• 7+ years of B2B demand generation or growth marketing experience preferably in HR tech SaaS or employee benefits.
• Proven success in building and scaling multi-channel lead generation programs that result in measurable revenue impact.
• Experience building out ABM programs that reach enterprise and large mid-market customers.
• Hands-on experience with marketing automation platforms (e.g. HubSpot Marketo) CRM systems (Salesforce) ABM platforms and analytics tools.
• Strong analytical skills — data-driven approach to problem solving experimentation and optimization.
• Exceptional project management and communication skills; ability to work cross-functionally and influence stakeholders.

The salary for this position is approximately $150000 which includes base salary and variable components. This is decided based on many factors including but not limited to: skills qualifications and geographic location. In addition to base salary we are proud to offer stock options in the company and a competitive benefits package.

To support our employees we offer comprehensive benefits both in and out of the office. These include premium healthcare comprehensive paid time off and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match along with competitive stock options. With annual retreats team lunches for our NYC office and a remote employee stipend we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!

What We Do

Empathy is a leading technology company transforming the way people plan for and navigate life’s toughest moments. By combining cutting-edge innovation with compassion Empathy provides unparalleled support for bereavement estate management legacy planning and more. Trusted by Fortune 500 companies and leading life insurers Empathy serves over 40 million individuals across North America setting a new standard for modern family care and workplace benefits. Empathy’s mission is to make care as practical as it is compassionate—partnering with employers insurers and financial institutions to deliver scalable support that eases emotional burdens simplifies complex logistics and empowers families to move forward with clarity and resilience.