The Senior Demand Generation Manager will execute and manage campaigns to drive growth in B2B SaaS focusing on paid media agency collaboration and data-driven strategies within teams.

Job Title: Senior Demand Generation Manager
Company: Accuris
Location: US - Remote
Who we are:
Accuris is a dynamic leader in B2B SaaS engineering workflow technology dedicated to accelerating innovation in engineering processes. Since becoming a standalone company in May 2023 we've continued our mission to develop cutting-edge AI-enabled solutions. Our culture of collaboration innovation and high performance is driven by humble hungry and smart individuals who make Accuris an exciting place to grow your career. Our products - Engineering Workbench Goldfire Haystack and Parts Management Solutions - streamline engineering workflows by providing easy access to essential standards and content. This efficiency saves our customers time and reduces errors enhancing the entire product development cycle. With over 60 years of experience Accuris remains at the forefront of the engineering community driving forward innovation and supporting industry vibrancy. Join us to be part of a team that values your contributions and fosters your professional growth.
Role Summary:
Accuris is seeking a Senior Demand Generation Manager who thrives on campaign execution and turning strategy into pipeline. In this role you will plan build and manage demand generation campaigns that drive new logo growth across two business units - Engineering Intelligence and Supply Chain Intelligence. As a global marketing resource you will also support demand generation programs across regions.
From briefing agency partners on paid media programs to building the audience lists that fuel campaigns across marketing sales and operations you will be a hands-on executor with direct experience in paid media ABM and data-driven campaign execution ready to take strong ownership in a fast-moving lean environment.
Key Responsibilities

• Manage day-to-day relationships with paid media agency partners across paid marketing channels
• Collaborate with Product Marketing to ensure all programs reflect current messaging and go-to-market priorities
• Maintain deep knowledge of paid media best practices across channels to confidently assess challenge and elevate agency recommendations
• Build and maintain targeted account and contact lists for marketing campaigns sales outreach and operational workflows owning list hygiene and segmentation across both business units to ensure data accuracy and campaign effectiveness
• Build and manage campaigns within the marketing automation platform and CRM as a subject matter expert
• Work closely with Product Marketing sales and operations to ensure demand generation programs and lists are aligned to pipeline goals
• Identify SEO opportunities aligned to the audiences for individual business units

Required Qualifications

• 5+ years of B2B demand generation experience in a technology or SaaS environment
• Hands-on experience with paid search and paid social (LinkedIn Ads)
• Experience managing agency relationships and holding partners accountable to performance metrics
• Familiarity with ABM strategy and platforms
• Experience building segmented accounts and contact lists for marketing sales and operations (e.g. Clay.ai HubSpot)
• Proficiency in CRM (Salesforce preferred) and marketing automation platforms (HubSpot)
• Clear communicator and effective collaborator across marketing sales and operations teams
• Strong organizational skills and attention to detail
• Comfortable working independently on a lean team with a high degree of ownership

Preferred Skills

• Experience in B2B SaaS or marketing to engineering or supply chain audiences
• Familiarity with SEO best practices in a B2B context
• Experience supporting multiple product lines business units or global markets
• Experience using AI tools to improve marketing workflows

What We Offer:
Competitive base salary bonus and equity as part of our employee ownership plan. A comprehensive benefits package that includes medical dental vision and life insurance plans paid time off a generous 401k match with no vesting period parental leave and 3 volunteering days each year. For more information on benefits please ask the recruiter assigned to the role. For work locations in the state of Colorado the anticipated salary range for this role is $130000 - $145000. Compensation will be determined by the education experience knowledge and abilities of the applicant.
About Company Statement:
Accuris delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data connected technologies and expertise they need to move ahead. We think differently combining the knowledge and resources of an established company with the unapologetic boldness of a startup. Our mission: build an evolvable knowledge and data platform that enables professionals to unlock and deliver innovation to the world's most complex problems.
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
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