Senior Demand Generation Campaigns Manager

Motive is seeking a Sr. Demand Generation Campaigns Manager to join our growing Marketing team. In this role, you will collaborate across marketing and sales organizations to develop scalable integrated campaign efforts geared toward the creation and acceleration of pipeline for our upper sales segments. You are an expert in mobilizing sales and marketing efforts quickly in response to key buying intent signals.

• Develop campaign strategies and roadmaps to achieve company and sales segment pipeline goals 
• Run scalable, repeatable integrated campaigns across web, display, email, social, events, webinars, and content syndication channels 
• Work with ABM team to develop scalable micro-campaign playbooks for in-market accounts in Mid Market and Commercial segments
• Create and enable sales on persona, industry and intent-based Salesloft cadences
• Lead thought leadership, educational, and product-based webinars on a quarterly basis, and enable sales on specific follow-up actions
• Set goals, manage program budgets, measure and report on engagement and pipeline targets 
• Optimize targeting, creative, media, and budget allocation to maximize effectiveness
• Collaborate with SDRs and Account Executives (AEs) on campaign strategy, person and account alerts and insights, and feedback loops

• 5+ years of generating mid-market and enterprise demand for B2B
• Expertise with sales and marketing technology including automation, sales execution, CRM platforms 
• Strong knowledge account-based best practices and platforms
• Track record of hitting aggressive pipeline targets
• Analytical and results-driven by nature
• Experience in building close partnership with Sales teammates, and collaborating across teams 
• Experience creating content for short-form marketing content (emails, landing pages) and sales (email cadences and call scripts)
• Thrives in unstructured environments and enjoys establishing new operational recipes or best practices