Senior Demand Generation Manager

Bugcrowd, the pioneer, and innovator in crowdsourced security for the enterprise, we are seeking a tenacious, forward-thinking demand generation marketing leader. The ideal candidate is a driven marketing professional who has hands-on experience developing marketing campaigns and demand generation strategies with the ability to execute across multiple channels. We are looking for a strong leader that is not afraid to roll up their sleeves. The role will work cross-functionally with different departments in marketing and be a business partner to our sales and customer success organizations.

Duties:
● Oversee development, management, and execution of high-impact lead generation
campaigns across multiple channels
● Own email campaigns from development of content, creating email lists, testing and
sending emails, to reporting and optimization of email campaign results
● Align marketing with sales to ensure demand generation campaigns are synchronized
with sales strategies and goals
● Work closely with Sales Development Representatives (SDRs) and Account Executives
(AEs) to track and manage lead flow and increase conversion rates at each stage of the
funnel
● Build and manage demand generation campaign calendar, communication, and
deliverables

Experience
● 5+ years of relevant B2B demand generation experience in a tech start-up environment
● Experienced Marketo and Salesforce.com power user
● Passionate professional capable of demonstrating ROI for marketing programs