Senior Demand Generation Marketing Manager

Job Description

Overview:

Zendesk is seeking a Global Demand Generation Marketing Manager to drive global, always-on demand campaigns focused on nurturing open opportunities and creating pipeline. This role will collaborate closely with regional marketing, product marketing, and sales teams to create integrated campaigns that generate pipeline and bookings.

The ideal candidate has experience building end-to-end marketing campaigns, driving demand for digital events, and developing content strategies, while being accountable for business outcomes. You should be a team player with strong influence management, cross-functional collaboration skills, and a willingness to learn new AI and marketing technologies. Join a team that values creativity, inclusivity, and community impact.

Responsibilities:

• Campaign strategy and management: Lead the full development and execution of global, always-on demand campaigns, including quarterly webinars, content pieces, and promotional strategies designed to nurture open opportunities. Build and manage global integrated marketing campaigns targeting key personas, including customer support and operations. Understand and articulate the buyer's journey for our solutions in the context of campaigns. 

• Content & messaging development: Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective content strategy. 

• Cross-team collaboration: Work closely with teams across the marketing organization to deliver integrated demand campaigns across all relevant channels: regional marketing, product marketing, performance marketing, communications, localization, content marketing, brand, web, internal communication, etc. Partner with sales enablement and ops teams on campaign implementation, lead follow up, and performance. 

• Global Partnership: Partner with regional marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions. Responsible for helping to define and build a repeatable marketing strategy and execution model which is packaged up into Marketing Kits that our regional and channel marketing teams can use to execute activities within each region. 

• Measure & Optimize: In close collaboration with marketing analytics, establish pipeline targets for each campaign, evaluate campaign & channel performance, and implement data-driven optimizations as needed.
   

Qualifications:

• 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)

• Experience driving end-to-end execution of global marketing programs and campaigns

• Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies

• Strong and proven writing and messaging skills

• Proven ability to manage complicated, multi-channel marketing campaigns

• Previous work managing outside agencies effectively

• Quick learner with the ability & agility to thrive in a fast-moving, changing environment

• Creative and innovative with a knack for improving programs and problem solving 

• Strong organizational skills with keen attention to detail

• Ability to use data insights to optimize campaign performance 

• Strong communication skills across all levels, from marketing and sales professionals to executives 

• Positive attitude, collaborative, energetic, and optimistic

• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change 

• A bias for fast but thoughtful action, results, and delivery with a high-quality bar

Where We Work:

In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.