Senior Demand Generation Manager

Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 800 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud credit and compliance risk and grow with the clearest picture of their customers.

Through our values: Be Bold Get Scrappy Collaborate and Celebrate Our Differences we are creating a workplace where you can grow thrive and belong. See how we’ve been continuously recognized and named one of Inc. Magazine’s Best Workplaces Forbes America’s Best Startup Employers Best Fintech to Work for by American Banker year after year.

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We’re looking for a highly capable demand generation operator to own campaign execution and performance across Alloy’s go-to-market segments including banks fintechs and emerging markets.

As our marketing strategy becomes more segmented and sophisticated we are looking to scale our execution velocity. This role exists to translate strategy into pipeline — building launching and optimizing multi-channel campaigns that drive measurable revenue impact.

Reporting to the Director Demand Generation you’ll sit at the center of campaign activation partnering with Marketing Sales Customer Success and RevOps to execute programs across lifecycle paid and digital channels. You’ll also leverage AI tools and workflows to accelerate execution improve targeting and drive more efficient data-informed decision making.

This is a hands-on role for someone who is fluent in marketing automation comfortable running multi-channel programs and motivated by improving pipeline performance — not just launching campaigns.

Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite three days a week.

Own Campaign Execution Across Channels

• Translate segment campaign strategy into multi-channel execution plans across email paid webinars website and events
• Launch and manage campaigns end-to-end ensuring timelines targeting and assets are aligned
• Operationalize pre- and post-event and webinar programs in partnership with Field and Partner Marketing
• Ensure consistent campaign tracking tagging and reporting in partnership with RevOps
• Align with Sales and Customer Success to ensure strong campaign follow-through
• Leverage AI tools to accelerate campaign execution including content iteration audience targeting and campaign setup

Build and Optimize Acquisition Programs

• Design and execute segmented nurture programs based on persona segment funnel stage and engagement signals
• Drive acquisition performance across campaigns by optimizing targeting messaging channel mix and conversion paths
• Own performance of paid and digital channels (LinkedIn Search Reachdesk and emerging programs) as part of integrated campaign strategy
• Test and refine audience targeting creative and landing page alignment to improve conversion rates and cost per opportunity
• Evaluate and pilot new acquisition channels (e.g. B2B media newsletters sponsorships)

Drive Funnel Performance

• Monitor campaign and channel performance from lead to opportunity
• Identify and address bottlenecks in conversion engagement and pipeline progression
• Partner with RevOps to improve lead scoring routing attribution and reporting accuracy
• Use performance data to inform optimization decisions budget recommendations and future campaign strategy
• Apply AI-driven analysis and insights to identify trends optimize conversion paths and inform campaign and budget decisions

• 6–9 years of experience in B2B SaaS demand generation growth marketing integrated marketing or campaign management
• Proven track record of owning and executing multi-channel campaigns that drive pipeline
• Hands-on experience with marketing automation and CRM platforms (Marketo SalesForce preferred) including building nurture programs and segmentation
• Experience using AI tools (e.g. ChatGPT Claude Clay and similar platforms) within demand generation workflows to scale campaign execution optimization and improve performance
• Strong experience managing and optimizing paid channels especially LinkedIn (Google Search a plus)
• Solid understanding of funnel metrics conversion rates and pipeline reporting
• Ability to operate independently in a fast-paced cross-functional environment
• Highly organized detail-oriented and comfortable managing multiple campaigns simultaneously

We're a lean team so your impact will be felt immediately and opportunities will grow as the company scales up. If this all sounds like a good fit for you why not join us?

Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however pay may vary depending on job-related knowledge in-demand skills relevant experience and/or geography. In addition to a competitive base salary this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!

This position has a salary range of $154000 - $181000

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical dental vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation 
• Eligible new parents receive 16 weeks of paid parental leave 
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass OneMedical UrbanSitter and Spring Health 
• Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.

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Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race color ancestry religion gender gender identity parental or pregnancy status national origin sexual orientation age citizenship marital status disability or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.

All Alloy jobs are listed on our careers page. Any communication during the recruitment process including interview requests or job offers will come directly from a recruiting team member with an alloy.com email address. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information during the recruiting process. If you’re ever unsure please contact us directly via our website before sharing personal information.

What We Do

Alloy is the only end-to-end identity risk management platform for companies that offer financial products. Beginning with origination and account opening Alloy provides over 600 of the world's leading banks credit unions and fintechs with a scalable flexible platform to manage identity risk throughout the customer lifecycle. With configurable solutions for fraud credit and compliance risk dedicated expert guidance and the industry’s most extensive ecosystem of data partners Alloy helps companies deliver great financial products to more customers around the world.

Why Work With Us

Alloy is a tech company by category not by culture! We’re a diverse bunch of deeply talented people who embrace all genders races ethnicities and backgrounds. It starts with people-first leaders using Alloy's 4 core values as a guiding light and creating an inclusive culture where folks can be themselves & grow while doing their best work.

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