Senior Digital Marketing Coordinator

An opportunity is available to join DAS42 as a Senior Digital Marketing Coordinator. The Senior Digital Marketing Coordinator will be a results-driven member of the DAS42 marketing team, coordinating digital marketing channels and marketing technologies. Primary functions include working with content and events team members to run campaigns that drive marketing leads from digital channels; tracking and reporting on KPIs and other metrics; and maintaining the marketing tech stack. 

The Senior Digital Marketing Coordinator is a very critical role in the Marketing group, collaborating closely with other marketing specialists, and reporting directly to the Chief Marketing Officer. This role requires superior organizational skills, ability to manage multiple projects and deadlines, tech-savvy and digital media skillsets, and excellent team communication skills.

• Digital Lead Generation. Working closely with content and events team members, run outbound digital marketing campaigns to grow lead generation, net more subscribers, followers, and engaged audiences, and drive increased pipeline, by leveraging channels such as the website, marketing emails, nurture programs, advertising, and social media.
  
• Reporting. Prepare and analyze Lead Gen KPI Scorecard, Campaign ROI report, and quarterly digital marketing analytics reports.
  
• Coordination of Digital Marketing Technologies. Manage the firm’s marketing tech stack, including the website, marketing automation software (Pardot), and Salesforce marketing functions. Responsibility for data quality and data governance. Create and maintain SOPs.
  
• Digital Advertising. Working with others in Marketing, coordinate efforts around paid advertising, including: Paid Search, Display/Programmatic, Social, and Direct-Buy advertising, managing both the ad agency and platforms as needed.
  
• General Marketing Support. Ad hoc support for other marketing and communications activities, including but not limited to, alliances marketing, field and event activities, graphic design, and content production.

• 4-6 years of B2B marketing experience
• Bachelor's degree in a communications, marketing, or a related field
• Superior organizational skills
• A clear bias for SOP documentation
• Ability to manage multiple projects and deadlines
• Tech- and digital-savvy skillsets
• Excellent team communication and collaboration skills 
• High quality standards and attention to detail
• Experience with Salesforce, Pardot, Google Analytics, and Digital Advertising platforms

• Anticipated Travel: About 1-3 times per year for team and company events
• Location Options: Remote, with a preference for East Coast applicants
• Base Salary Range: $60-80k/year