Senior Director, Commercial Innovation

OVERVIEW

At Instacart we solve for the customer.  That extends beyond the thousands of households we serve daily to the leading and emerging consumer packaged goods (CPG) companies that want to shape how consumers perceive, shop, and stay loyal to their brands.  Instacart’s Brand Partnerships team is focused on serving these clients through our native advertising and insights platform.  We are seeking a Senior Director of Commercial Innovation to lead the strategy and execution of leading edge opportunities with our CPG partners.  These will be focused on efforts that help grow our brand partners’ business in the largest ecommerce grocery delivery platform in North America outside of our advertising capabilities.  Endeavors may include multi-party partnerships between CPGs and other Instacart stakeholders, including our Retailer partners.  This role will help intake and prioritize these opportunities, define the strategy, bring them to market in a pilot environment, get partner buy-in, track and measure success, and then pass off to our Product, Product Marketing, CPG Insights, and Sales Operations teams when ready to scale up.  This person will be a team of one initially and be skilled at partnering with Ad Sales, Insights, Product Managers, and Product Marketers as well as be comfortable presenting concepts and opportunities to external executives that may be in an alpha / beta stage of development.   Expect to present to VP+ levels at the CPG and Grocery Retailer level.  Expect to hire 1 - 3 sr. to mid career team members to help build out the function.

ABOUT THE JOB

• Champion leading edge commercial opportunities between CPGs and Instacart stakeholders, including Retailers
• Present new opportunities to CPG partners early on in the development cycle to gain feedback and input
• Own the go to market and pipeline for three-way commercial partnerships

ABOUT YOU

• +15 years in the CPG or management consulting space
• Have deep knowledge of how CPG commercial organizations and grocery merchant organizations work.  Can influence senior level decision makers in these organizations
• Understanding of the digital advertising and / or retail media network spaces

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