Senior Director, Content Strategy & Customer Advocacy

At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. 

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning 

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. Learn more about us on our company page.

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

We’re looking for an experienced B2B Director Content Marketing & Customer Advocacy  to lead our team responsible for bringing our thought leadership and business narrative to life through compelling, engaging and strategic content, customer stories and social. The team you’ll lead and the work you’ll produce will directly impact the growth of our business and be a core function in our go-to-market strategy. Udemy Business has experienced tremendous growth over the last few years and this role will be a key player in helping us achieve our acquisition goals as we continue to scale the business.

• Lead your team in crafting thoughtful, compelling and approachable content briefs that lead to tangible, positive results for our audience. 
• Focus on winning the hearts and minds of our global prospects, customers and partners - via applicable content and channels.
• Develop a global content strategy in partnership with our Integrated Campaign Manager, AMER, EMEA and APAC teams.
• Successfully influence pipeline and prospect engagement for our sales team by partnering with other marketers to bring in and nurture new, high-quality leads across a wide variety of channels. 
• A mix of strategy and tactics. You’ll ideate and execute new formats of content that serve our customers and prospects throughout the funnel. Important - you will be on the hook for producing content each quarter.
• Research and analysis on past content performance in order to inform your roadmap. You’ll regularly report on content performance so we know exactly what’s working, what’s not, and how we can best hit our goals.
• Partner with sales and marketing leadership to plan and adjust quarterly priorities and goals.
• Develop and implement content processes and guidelines (including scalable content models, messaging strategies, lead gen content marketing tactics, etc.).
• Work with sales and marketing to generate compelling customer advocacy content 
• Create a social strategy to amplify the Udemy narrative in the market.

• 5-7 years of B2B content marketing experience in the SaaS space.
• 5-7 years leading or executing a global media strategy 
• A deep love for delivering delightful experiences through content. 
• A track record of using data to find and scale profitable content that helps marketing teams hit acquisition goals. You’re a content marketing leader who loves spreadsheets!
• A strong bias toward action and the ability to lead your team to become experts who can write and produce content that serves the entire sales and marketing funnel.
• Hands-on experience developing the content strategy and writing for a variety of formats, including ebooks, one-pagers, guides, webinars, etc.
• Experience with Marketing Technology tools and systems like Marketo, Google Analytics, Salesforce among others. Expert in Content Marketing, Analytics, and SEO.
• Experience managing complex projects, meeting deadlines and handling several projects at a time with a high attention to detail. We’re very serious about meeting our commitments!
• Proven experience managing customer advocacy programs 
• The passion and ability to coach and mentor others.You’ve led a team of direct report(s) before, helped to grow people and help them develop their skills, and are committed to being a positive role model and leader for your team and peers.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it. 
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
• Transgender Benefits: Expanded medical coverage for gender-affirming care
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
• Charitable Giving: Corporate charitable match for eligible nonprofits and charities
• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
• Holidays: Twelve paid holidays throughout the year

Would you like to learn more about Udemy? Here are a few resources:

How Udemy Started [video]

Investor Overview

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