ServiceNow

Senior Director Marketing Technology (MarTech)

Reposted 7 Hours Ago

Hiring Remotely in San Francisco CA USA

Remote or Hybrid

Senior level

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation

We're putting AI to work for people.

The Role

The Senior Director Marketing Technology leads the global MarTech ecosystem focusing on strategy operations AI integration and compliance to enhance marketing effectiveness.

Summary Generated by Built In

Company Description
It all started in sunny San Diego California in 2004 when a visionary engineer Fred Luddy saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader bringing innovative AI-enhanced technology to over 8100 customers including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people systems and processes to empower organizations to find smarter faster and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The
Senior Director Marketing Technology (MarTech) is responsible for building and operating ServiceNow's global Marketing Technology ecosystem as a strategic growth platform-powering buying-group engagement lifecycle orchestration and AI-enabled marketing at scale.
This role owns the MarTech operating system: defining how platforms data workflows and AI agents work together to enable consistent compliant and high-performing marketing execution across regions and teams. The Senior Director leads platform strategy governance and enablement while partnering closely with Digital Experience Activation Data & Analytics IT and Integrated Marketing.
This is a senior leadership role requiring deep technical fluency strong product thinking and the ability to operate at the intersection of architecture governance and business outcomes
Key Responsibilities
MarTech Strategy & Architecture

Define and own the enterprise MarTech architecture including marketing automation CDP identity orchestration analytics and AI enablement layers.
Translate GTM and Buying Group strategy into system behavior: orchestration logic data flows decisioning rules and activation patterns.
Maintain a multi-year MarTech roadmap aligned to business priorities platform evolution and AI capability maturity.

Platform Operations & Enablement

Lead day-to-day operations of core MarTech platforms (e.g. automation CDP journey orchestration CMS/CCMS integrations).
Establish operational rigor: intake models SLAs release management platform health metrics and incident management.
Build enablement programs that ensure marketers pods and partners can self-serve effectively within governed guardrails.

AI Automation & Agent Operations

Operationalize AI and agent-based workflows across marketing use cases (e.g. journey optimization content generation testing targeting).
Define "human-in-the-loop" accountability for all AI systems to ensure quality brand safety and regulatory compliance.
Partner with Data Engineering and IT to scale agent orchestration responsibly across the MarTech stack.

Governance Privacy & Compliance

Own MarTech governance across data privacy consent management AI governance and brand safety.
Ensure compliance with global regulations (GDPR CCPA emerging AI regulations) across all marketing platforms and workflows.
Establish clear standards for data usage integrations vendor access and third-party activation.
Cross-Functional Leadership & Partnership
Partner with Digital Experience and Activation leaders to ensure MarTech enables end-to-end journeys across owned and paid channels.
Collaborate with Data & Analytics to ensure clean signal capture identity resolution measurement and closed-loop optimization.
Act as the senior MarTech counterpart to IT/DT on architecture decisions integrations security and scalability.

Key Outcomes & Deliverables

A scalable AI-enabled MarTech operating system aligned to Buying Groups and lifecycle engagement
Clear platform ownership governance models and decision rights across Marketing and IT
Improved speed-to-market for campaigns and journeys without sacrificing compliance or quality
Increased adoption and measurable value realization from MarTech investments
A future-ready foundation for agentic marketing and real-time orchestration

Qualifications
Required Qualifications
Experience & Expertise

12+ years of experience in MarTech digital platforms or marketing systems leadership
Proven ownership of large-scale MarTech ecosystems (automation CDP identity orchestration analytics)
Strong understanding of B2B GTM models Buying Groups lifecycle marketing and account-based strategies
Demonstrated experience operationalizing AI and automation in production marketing environments

Technical & Strategic Skills

Deep fluency in MarTech architecture data flows and integration patterns
Product-oriented mindset: roadmaps backlogs adoption metrics and value measurement
Strong governance instincts across privacy AI risk and brand safety
Ability to balance enterprise standards with speed and flexibility for execution teams

Leadership Competencies

Executive presence and the ability to influence across senior stakeholders
Comfort operating in ambiguity and leading through transformation
Strong people leadership with experience building and scaling platform teams
Clear communicator who can translate complex technical systems into business outcome

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

Top Skills

Analytics

Cdp

Identity

Marketing Automation

Martech

Orchestration

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The Company

HQ: Santa Clara CA

28000 Employees

Year Founded: 2004

What We Do

As the AI platform for business transformation we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C" as we like to call it). With more than 8100+ customers we serve approximately 85% of the Fortune 500® and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us visit www.servicenow.com/careers. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company you can grow your career faster.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At ServiceNow we lead with flexibility and trust. For some home is the primary workplace. For those who come into a ServiceNow workplace you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

Typical time on-site: Flexible