Senior Director, Medicare Marketing

Join VillageMD as a Senior Director, Medicare Marketing working remotely in the US

Join the frontlines of today's healthcare transformation.

Why VillageMD?

At VillageMD, we're looking for a Senior Director, Medicare Marketing to help us transform the way primary care is delivered and how patients 65+ are served. As a national leader on the forefront of healthcare, we've partnered with many of today's best primary care physicians. We're equipping them with the latest digital tools. Empowering them with proven strategies and support. Inspiring them with better practices and consistent results.

We're creating care that's more Accessible. Effective. Efficient. With solutions that are value-based, physician-driven and patient-centered. To accomplish this, we're looking for individuals who share our sense of excellence, are ready to embrace change, and never settle for the status quo. Individuals who have the confidence to lead but the humility to never stop learning.

Could this be you?

As the Senior Director, Medicare Marketing, you will be part of the Brand and Growth Marketing team working to build a consistent and best in class patient experience for our Medicare 65+ patients. You will be responsible for the overall acquisition, retention, and engagement strategy to grow the Medicare segment. This role reports to the Vice President, Brand and Growth Marketing.

In this new role, you will work with key stakeholders across VillageMD to ensure every touchpoint for this audience delivers on the patient experience strategy and brand platform. You will have the critical eye to ensure the experience is clear, easy, and helps this audience better manage their health by staying engaged with their Village Medical care plan. This role is responsible for providing subject matter expertise and guidance for the Medicare patient. This individual will advocate for the Medicare patient and will review Medicare and MA trends, competitive experiences and data, to build a best-in-class experience for the Medicare patients.

This Senior Director role requires strong analysis, influencing skills and ability to communicate a vision while understanding the individual elements needed to get us there. This role requires you to be able to look at a project from a strategic perspective and simultaneously understand the various components, team priorities, and the impacts. To be successful, this person is a results-oriented individual with the ability to work cross functionally to deliver and keep others on task to meet defined goals.

You’ll be responsible for supporting our national growth and strategic goals, by activating our brand, efficiently driving efficient patient engagement and retention and ensuring a consistent and highly satisfactory experience for all stakeholders. 

How you can make a difference

• Lead the development of a first in class, multichannel Medicare patient experience including welcome, onboarding and partner with Patient Engagement colleague to deliver ongoing retention campaigns.
• Manage AEP and OEP campaign activation and build strong relationships with hospital networks, payers and other local plans. 
• Develop personas/cohorts to identify where patients are in their overall health and wellness journey including chronic conditions, comorbidities, and gaps in care.
• Execute personalized campaigns with health and wellness content that resonates with the patient to build trust and promote engagement with their care plan.
• Develop reporting campaign effectiveness metrics for individual and multi touch campaigns against KPIs.
• Work closely with Growth Marketing colleagues to ensure media and message strategies support the Medicare audience.
• Partner with business owners across clinical, local markets, tech, and CRM to develop an overall communication plan and ensure messages are streamlined and patient friendly.

Skills for success

• You have high emotional intelligence, the ability to forge meaningful relationships, engender trust, and can successfully navigate diverse stakeholder groups.
• You are solution-oriented and have a passion for being hands-on in problem-solving and execution.
• You are self-starting and maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon timeframes.
• You have an optimistic outlook and “can do” attitude focused on results and can navigate within ambiguity while maintaining a high-level of humility.
• You are a natural communicator, and can build and articulate narratives for various audiences, modalities and offers.

Experience to drive change

• 8+ years of strategic marketing experience required, including Medicare and health plans
• Bachelor degree required 
• Healthcare experience required 
• Demonstrated stakeholder management abilities
• Experience delivering lifecycle marketing campaigns from acquired through to loyolty
• Demonstrated ability to execute multichannel marketing approaches strongly preferred
• Experience driving campaign optimization (eg, A/B testing) and marketing automation (eg, Salesforce) preferred
• Proven project management skills evidenced by the ability to effectively manage internal stakeholders, direct multiple vendors and resources, meet deadlines and adhere to budgets

How you will thrive

In addition to competitive salaries, a 401k program with company match, bonus and a valuable health benefits package, VillageMD offers paid parental leave, pre-tax savings on commuter expenses, and generous paid time off. You work in a highly-collaborative, conscientious, forward-thinking environment that welcomes your experience and enables you to make a significant impact from Day 1.

Most importantly, you make a difference. You see a clear connection between your daily work on VillageMD products and services and the advancement of innovative solutions and improved quality of healthcare for providers and patients.

Our unique VillageMD culture – how inclusion and diversity make the difference

At VillageMD, we see diversity and inclusion as a source of strength in transforming healthcare. We believe building trust and innovation are best achieved through diverse perspectives. To us, acceptance and respect are rooted in an understanding that people do not experience things in the same way, including our healthcare system. Individuals seeking employment at VillageMD are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

For Colorado Residents only: The target hiring compensation range for this role is $138,000.00 to $184,000.00. At VillageMD, compensation is based on several factors including but not limited to education, work experience, certifications, location, etc. This role may be eligible for annual/quarterly bonus incentives (if applicable), and the selected candidate will be eligible for a valuable company benefits plan, including health insurance, dental insurance, life insurance, and access to a 401k plan with company match.

Explore your future with VillageMD today.