Senior Director of Product Marketing

“Hi, I’m Roy the Chief Product Officer at Mention Me and I’m hiring! Before I tell you more about the role, here's a little bit about Mention Me and what we do:

Becoming a Mentioneer means you’ll be joining our Referral Engineering® movement, which is changing the world of marketing.

We’re on a mission to help brands harness the exponential power of their fans through the power of referral.

Since 2013, our referral-marketing platform has made it easy for online shoppers to refer great brands to their friends and family. We’ve delivered more than $1.5bn in revenue for 450 brands including Charlotte Tilbury, Farfetch, Nutmeg, Pret a Manger and Puma.

We’re changing the world of marketing, one Referral Engineering® programme at a time.

As Senior Director of Product Marketing you’ll be joining the Product team made up of 13 Mentioneers.

At Mention Me, Product Marketing is responsible for orchestrating go-to-market initiatives across the U.S. and Europe. Reporting to the Chief Product Officer and as our leader responsible for commercial activation and advocacy, you’ll serve as the key liaison between Sales Enablement and Product Marketing.

You’ll manage the team that drives content creation for commercial collateral, delivers competitor insights, regional and vertical value propositions, manages client communications, and spearheads customer advocacy throughout the organisation. You’ll build strong relationships with team members from multiple functions across the organisation including Product, Marketing, Operations, Sales, and Customer Success.

• Deliver key insights to Sales Enablement: Share ideas and feedback on local and global trends including competitor insights, customer needs, sales, product, and marketing information.
• Create collateral and tools to enable the European and U.S. Sales team’s: Build and maintain a library of materials (datasheets, pitch decks, battle cards, competitive intelligence) to support Commercial team messaging and conversations, and enable teams to use them effectively.
• Develop targeted and integrated propositions: Deeply understand how our value proposition differs against a matrix of vertical, persona, region and competitive landscape – and create a set of tools and materials to enable Sales and Marketing to successfully target and sell into key segments.
• Lead customer advocacy initiatives: oversee a customer advocacy program for client testimonials, customer advisory councils, and other strategies working together with our customers to build win-wins out in the market.
• Own GTM strategy end to end including market segmentation defining regional ICP’s, TAM and SAM. Manage the process of regular updates and enable the leadership team and product function to understand opportunity size for new investments

• Proven experience of launching products successfully into new markets, specifically the U.S.
• You are a natural storyteller with an ability to excite the teams you work with and the segment we serve
• You have experience in B2B2C Product Marketing working closely with Product and Commercial teams to produce high impact value propositions to successfully drive growth.
• Experience leading cross-functional teams and working with Sales, Account Management and Customer Success teams to ensure that they have the knowledge and materials to effectively communicate the value of a product offering.
• Able to translate product complexity into clear, streamlined propositions that resonate with target audiences, especially for Enterprise-level accounts, leveraging customer insights to inform and validate your work.
• You thrive working in a fast paced, high growth environment with a strong bias to delivering iteratively.
• Martech experience a significant plus; experience with sales enablement platforms like Highspot also preferred.
• Strong experience as a people manager and effective at prioritising against business goals to most effectively utilise team bandwidth.
• Flexible, resourceful and able to work in an agile way, spotting potential challenges and opportunities and adjusting as necessary to accommodate evolving priorities.
• Fluent in English and a stickler for streamlined, accurate communication.
• You are based in the U.K. , Ireland or the East coast of the U.S.

Here are some of our favourite perks and benefits, but we have so many more!

🏡 Hybrid and remote working. Most of our Mentioneers work in the offices 2x a week, but we are open to people looking for more flexibility

🧠 Free mental wellbeing support with a qualified therapist through Spill

📚 £2000 annual learning and development budgets

🤲🏾 2 Celebration Days, additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you

👨‍👩‍👧 Enhanced parental leave

🌴 25 days holiday plus public holidays, alongside additional days for being a Mentioneer

🏆 Monthly prizes for being amazing! The Wheel of Wow, Unsung Hero, and Founders’ Award for Awesomeness. Win up to £500 cash, vouchers, meals out and trips away.

🤩 Regular social events, from chocolate-tasting and pottery-making to poker nights and picnics

🏋🏻‍♂️ Free weekly massages, and subsidised gym memberships and ClassPass, and loads more!

💰 Stock options to share in our future success

💻 All the up to date tech you’ll need (we love Macs)

We celebrate every Mentioneer, exactly as they are. We don’t shy away from breaking down systemic discrimination in society, or from difficult conversations and decisions. We’re committed to being a force for change. You can read more about how we’re doing this and always learning, by looking at our blogs here.

The same goes for our recruitment. We welcome every application, regardless of race, religion or belief, ethnic origin, physical ability, family structure, socioeconomic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. If you’d like to find out more about diversity and inclusion at Mention Me, get in touch.