Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director, Product Marketing in United States.
This is a senior strategic leadership role responsible for shaping and scaling the product marketing function across a high-growth, mission-driven organization in the healthcare technology space. You will lead the development of multi-channel marketing strategies that drive product adoption, revenue growth, and market differentiation. Acting as a key partner to Product, Sales, and Marketing leadership, you will translate complex healthcare solutions into compelling value propositions for diverse buyer personas. The role combines strategic vision with hands-on leadership of a high-performing product marketing team. You will play a central role in defining go-to-market execution, brand positioning, and commercialization strategy. This position is ideal for a seasoned marketing leader who thrives in data-driven, cross-functional environments and is passionate about improving outcomes through technology.
Accountabilities:
- Lead and develop the Product Marketing team to define and execute comprehensive marketing strategies that drive lead generation, brand awareness, and revenue impact
- Own the go-to-market strategy for products and features, ensuring strong positioning, messaging, and successful commercialization across multiple channels
- Develop deep understanding of customer needs, market dynamics, and buyer personas to create differentiated product messaging and value propositions
- Collaborate closely with Product, Sales, and Marketing teams to execute successful product launches and integrated marketing campaigns
- Drive achievement of Marketing Qualified Leads (MQLs) and revenue contribution targets aligned with business unit objectives
- Partner with Finance and Product teams to define pricing strategies and optimize commercial performance
- Oversee marketing budgets, advertising strategies, and spend allocation across digital, print, and event channels
- Lead trade show and industry event strategy, ensuring alignment with business priorities and market presence goals
- Define and track KPIs for product marketing performance, ensuring data-driven decision-making and continuous optimization
- Build competitive intelligence frameworks and ensure consistent market insights are shared across the organization
- Partner with Corporate Communications to strengthen brand positioning and industry awareness
- Continuously assess market opportunities and align product strategy with evolving customer and industry needs
- Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered
- 15+ years of experience in product marketing, including at least 8+ years in leadership or management roles
- Strong track record of leading full-cycle product marketing strategies in complex, multi-product environments
- Deep experience in B2B marketing, ideally within healthcare technology, SaaS, or data-driven industries
- Proven ability to translate technical products into clear, compelling value propositions for diverse audiences
- Strong cross-functional leadership skills with experience working closely with Product, Sales, and Analytics teams
- Experience driving go-to-market strategy, product launches, and commercialization initiatives at scale
- Strong analytical mindset with ability to measure marketing effectiveness and optimize performance
- Excellent communication, storytelling, and stakeholder management skills
- Ability to manage multiple priorities in fast-paced, high-pressure environments
- Proficiency with Microsoft Office tools; experience with Salesforce is a plus
- Strong leadership presence with ability to inspire and develop high-performing teams
- Competitive base salary ranging from $170,900 to $217,000 USD
- Performance-based incentive opportunities
- Comprehensive benefits package including health, dental, and vision insurance
- Company-paid life and disability insurance
- Retirement savings plan with 401(k) options
- Generous paid time off (18+ days annually) and holiday benefits
- Flexible benefits designed to support work-life balance and long-term well-being
- Inclusive and mission-driven work environment focused on innovation in healthcare
- Opportunities for leadership growth in a large-scale, high-impact organization.
Requirements:
Benefits:
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Date Posted
05/05/2026
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