Senior Director, Strategic Planning

Goodway Group is a leading organization dedicated to delivering exceptional results and innovative strategies to our clients. We are committed to providing comprehensive communications solutions and insight-driven plans to solve our client's business challenges. As a rapidly growing company, we are seeking a highly experienced and strategic-minded Senior Director to lead our Strategic Planning team and drive success for our clients.

Job Overview: The Senior Director, Strategic Planning will play a pivotal role in shaping the direction of our organization's strategies and ensuring exceptional results are delivered to our clients. You will oversee a team of Strategic Planning Directors, Leads, and Planners, and be responsible for running an efficient and cohesive team. Your role will be accountable for setting the bar for best-in-class comprehensive communications strategies with a focus on media's role in solving client business problems.

Responsibilities:

• Strategic Leadership: Lead the architecting of solutions to clients' needs, pains, and gains within the Strategy, Planning & Research function. Develop channel-agnostic strategic plans that encompass programmatic, paid search, paid social, and direct IO partnerships.

• Client Relationships: Establish close working relationships with high-profile clients and position yourself as an expert in their business and strategic approach. Act as a consultant to ensure clients receive unbiased recommendations that best achieve their business goals.

• Innovative Approaches: Encourage your team to adopt innovative and channel-agnostic approaches to client responses. Reinforce the use of Goodway's Strategic Planning Framework and encourage the exploration of new vendors and solutions.

• Industry Knowledge: Stay current with industry trends and emerging opportunities, and apply this knowledge to client problem-solving. Maintain relationships with vendors in collaboration with the Investment and Activation teams.

• Cross-Functional Collaboration: Foster a culture of collaboration with BD, CX, MS & DS&A teams to develop strategic and innovative media strategies that address key client business challenges. Regularly collaborate with cross-functional leadership to address workflow, culture, or communication challenges.

• Org Development: Lead the implementation of strategic org development projects that align with the company's long-term goals. Partner with CX, Finance, and Legal teams on team scoping, time-tracking, staffing, and structure.

• Leadership: Act as a leader in behavior, supporting the company's growth initiatives. Manage and mentor your team, providing guidance, support, and accountability. Train, motivate, and evaluate team members, ensuring they follow best practices.

• Client Strategy: Play a critical role in new business pitches, strategic planning, QBRs, and Year In Review presentations for existing clients. Collaborate with DS&A to ensure the use of best-in-class measurement strategies.

Requirements:

• Experience: At least 10 years of experience leading strategy for high-profile brands at large media agencies.

• Media Channels: Deep understanding of all media channels, including programmatic, paid search, paid social, and direct IO partnerships.

• Strategic Thinking: Proven ability to architect solutions to address client needs, pains, and gains, developing channel-agnostic strategic plans.

• Client Relations: Demonstrated expertise in managing and maintaining close relationships with VP & C-level clients.

• Collaboration: Strong ability to collaborate with cross-functional teams and foster a culture of teamwork.

• Leadership Skills: Experience leading and mentoring teams, setting standards, and driving performance.

• Innovative Mindset: A passion for driving innovation and test-and-learn approaches to problem-solving.

Join our dynamic team and be a key driver of our client's success. As the Senior Director, Strategic Planning at Goodway Group, you will have the opportunity to make a significant impact on our business and the clients we serve. 

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