Senior Director, Web Marketing

The Senior Director, Web Marketing will be responsible for helping drive significant customer experience enhancements to the overall Global Demand Center (GDC) Small Medium Size Business (SMB) web ecosystem, as well as contribute to enhancements to our web operating model that transcend our web customer solution areas (CSAs).

This is a leadership role that will help oversee our SMB web workstreams with a cross-functional web team to drive significant growth for Microsoft's SMB business online. The role with help creating a centralized approach and discipline to drive alignment between core SMB priorities and the web experiences in the Microsoft Commercial Business portfolio. This role will work cross-functionally with key partners in SMB Product Marketing to create strategies that will drive engagement, drive the Direct Business, enhance lead capture, and improve customer satisfaction. In addition, this role with work closely with our Project Management Organization (PMO), Development, Operations and Publishing teams as well as our Engineering partners to take our execution leveraging the Adobe Experience Manager (AEM) platform to the next level. This is a key leadership role that will require close collaboration with stakeholders to plan, launch, and enhance our site ecosystem experience for SMB specific marketing programs to drive business outcomes.

Responsibilities:

• Manage a cross-functional web team driving SMB outcomes for the Microsoft Commercial Business website portfolio, including Direct and lead generation.
• Key leadership role in helping take the customer experience of our GDC cloud websites to the next level.
• Create SMB web experience strategies and manage execution for marketing moments, launches and campaigns as prioritized by business partners.
• Work closely with our Engineering and Operations teams to drive requirements and enhance our Adobe AEM implementation.
• Interact with business stakeholders to obtain, clarify, and verify requirements and deliverable for projects.
• Use site metrics, customer data, third party research and other sources inform grounded and insightful web experience briefs.
• Collaborate with product marketing and Integrated Marketing teams to deliver on defined strategies that create improved leads, trials and engagement metrics.
• Define and track success metrics to deliver on key site goals and provide post-launch evaluation.
• Participate in annual fiscal planning, providing fresh perspective and helping align teams.

Qualifications:

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 9+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 4+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR equivalent experience.
• 5+ years people management experience.

Integrated Marketing M6 - The typical base pay range for this role across the U.S. is USD $152,300 - $266,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $194,800 - $292,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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