Senior Field Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Field Marketing Manager in United States.

This role is focused on driving pipeline growth and revenue impact within an established customer base through highly targeted, data-driven field marketing programs. The position plays a key role in accelerating customer migration to cloud solutions while expanding adoption across a broad enterprise portfolio. It combines strategic planning with hands-on execution, requiring strong alignment with sales, account management, and partner teams. The environment is fast-paced and performance-oriented, with a strong emphasis on measurable pipeline contribution and conversion outcomes. You will design and execute integrated campaigns that activate high-value accounts and unlock new growth opportunities. This is a highly collaborative role where marketing is treated as a core revenue engine.

• Own and execute the install base marketing strategy for North America, with direct accountability for pipeline and revenue growth from existing customers
• Segment and prioritize the customer base based on migration readiness, product usage, and growth potential to drive targeted marketing programs
• Design and deliver integrated, multi-channel campaigns focused on accelerating cloud migration and generating qualified sales pipeline
• Lead field marketing initiatives including events, roundtables, webinars, and account-based marketing programs tailored to high-value segments
• Collaborate closely with Sales, SDRs, Account Management, and partners to align account strategies and drive pipeline conversion
• Leverage intent data and analytics to identify expansion opportunities and optimize targeting strategies
• Build and optimize programs that drive cross-sell and upsell opportunities across enterprise accounts
• Own performance reporting including pipeline generation, influenced revenue, conversion rates, and ROI across all programs
• Establish closed-loop feedback processes with sales teams to continuously refine messaging, targeting, and execution

Requirements

• 7+ years of experience in B2B marketing, with a strong focus on field marketing, demand generation, or account-based marketing
• Proven track record of generating pipeline and revenue from existing customer bases in enterprise environments
• Experience executing integrated, multi-channel marketing campaigns tied directly to business outcomes
• Strong collaboration skills with Sales, Account Management, and partner organizations
• Data-driven mindset with experience using CRM and analytics tools such as Salesforce, Power BI, or intent platforms like 6sense
• Experience in enterprise SaaS, digital experience platforms, or technology modernization programs strongly preferred
• Strong ability to operate in pipeline reviews, account planning sessions, and revenue-focused discussions
• Strategic yet hands-on approach with ability to move from segmentation strategy to campaign execution
• Strong communication, storytelling, and stakeholder management skills

Benefits

• Base salary range: $120,000 – $150,000 USD
• Comprehensive health coverage including medical, dental, and vision insurance
• 401(k) retirement plan with company matching contributions
• Generous paid time off including vacation, sick leave, holidays, and volunteer days
• Fully paid parental leave for new parents
• Company-paid short-term and long-term disability insurance and life insurance
• Employee Assistance Program supporting overall well-being
• Flexible hybrid or remote work arrangement depending on location
• Opportunity to drive high-impact revenue growth within a global enterprise SaaS organization