Job Description
About Gusto
At Gusto we're on a mission to grow the small business economy. We handle the hard stuff—like payroll health insurance 401(k)s and HR—so owners can focus on their craft and customers. With teams in Denver San Francisco and New York we’re proud to support more than 400000 small businesses across the country and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About the Role:
We're looking for a strategic growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto’s financial products within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts budgeting tools and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!
Here’s what you’ll do day-to-day:
- Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
- Create Positioning Messaging and Packaging: Articulate who we serve how we are differentiated and deliver value and develop value propositions and messaging that resonates with distinct audiences.
- Deliver Go-to-Market Strategy and Campaigns: Use insights to reach target customers across their journey and design go-to-market strategies that drive awareness adoption and engagement. Work closely with Product Engineering and Design teams to deliver automated multi-channel campaigns (email SMS push notifications in-app). You’ll also partner with PR Brand and Sales to develop a cohesive strategy.
- Strategy and Planning: Partner with cross-functional teams to drive strategy goal setting and execution. Track to ensure we are delivering against commitments on a monthly quarterly and annual basis.
Here’s what we're looking for:
- 5-7 years experience in product marketing with a focus on B2C Products or verticals experience within Fintech highly preferred.
- 1-3 years experience working with lifecycle marketing
- Experience using customer insights and data to inform segmentation messaging and manage experiments
- Experience running automated lifecycle marketing campaigns across email SMS push notifications and in-app messages. A plus if you’ve used tools such as Iterable or Braze
- Exceptional leadership and communication skills with the ability to collaborate effectively with cross-functional teams
- Strategic thinking combined with a “roll up the sleeves” doer attitude
Our cash compensation amount for this role is between $128165 - $166615/year in Denver and between $153470 - $199511/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gusto's subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because it's the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
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What the Team is Saying
What We Do
Gusto is a modern online small business platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because it's the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Why Work With Us
We help small businesses—the backbone of the economy—thrive. Everything we do ladders up to empowering entrepreneurs and supporting their teams. Gusto empowers builders at every level to take initiative and make things better. You'll be solving meaningful challenges that shape the future of work.
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Employees engage in a combination of remote and on-site work.
We’ve built an inclusive connected culture—no matter where you live. Whether near an office or remote you’ll find opportunities to connect grow and belong. Employees work from the office on 2 designated days per week.
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Date Posted
04/10/2026
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