Senior Lifecycle Manager, Monetization

• Drive ClickUp's self-serve and demand gen revenue growth via email marketing channels across the entire customer lifecycle.
• Contribute ideas and map out strategies for revenue-based email content.
• Analyze and report on email performance, using both quantitative and qualitative analysis to draw insights for optimization. Present reports to department leads and executives.
• Create personalized, dynamic, email campaigns to support our overall company goals and in alignment with our creative, media, product, sales, and marketing strategies.
• Suggest and implement regular testing in day-to-day email cadence.
• Build and optimize segmentation and email content personalization strategies by leveraging user behavior and activity data.
• Review and QA all emails.
• Develop and maintain an intimate knowledge of our product, including regular feature additions and updates, in order to provide relevant and timely email campaigns.
• Set and deliver against key engagement and revenue goals while ensuring email content is aligned with our brand and department goals.

• 3+ years of hands-on email marketing experience, ideally in tech, SaaS, b2b, or direct-to-consumer brand.
• Experience in lifecycle marketing with a focus on monetization, revenue, and the ability to turn users and uses into brand evangelists.
• Strong familiarity with email marketing analytics.
• Proficiency and comfort with data using Excel, Tableau, SQL, or Python to make decisions about campaign performance.
• Excellent copywriting skills and a keen visual sense with an obsessiveness for detail.
• High proficiency in marketing automation technology and ESPs such as Iterable (used at ClickUp), Marketo (used at ClickUp), MailChimp, Pardot, Sendgrid, Braze, or Intercom.
• Strong organizational and project management skills.
• Ability to thrive in a fast-paced and creatively demanding environment, with the ability to manage many projects simultaneously under tight deadlines.
• A positive attitude and a great sense of humor

• Background creating onboarding flows specific to monetization and revenue strategy.
• Experience with email QA processes and software such as Litmus.

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