Senior Manager Digital Marketing & Automation

Join VillageMD as a Senior Manager, Digital Marketing & Automation working remotely in Chicago, IL 

Join the frontlines of today's healthcare transformation.

Why VillageMD?

At VillageMD, we're looking for a Senior Manager, Digital Marketing & Automation to help us transform the way primary care is delivered and how patients are served. As a national leader on the forefront of healthcare, we've partnered with many of today's best primary care physicians. We're equipping them with the latest digital tools. Empowering them with proven strategies and support. Inspiring them with better practices and consistent results.

We're creating care that's more accessible. Effective. Efficient. With solutions that are value-based, physician-driven and patient-centered. To accomplish this, we're looking for individuals who share our sense of excellence, are ready to embrace change, and never settle for the status quo. Individuals who have the confidence to lead but the humility to never stop learning.

What you’ll do:

The Senior Manager, Digital Marketing & Automation will execute impactful demand generation campaigns and programs to achieve pipeline goals across prioritized markets and target segments. The ideal candidate will have hands-on experience in Marketing Automation (HubSpot), Digital Marketing, Marketing Program Execution, A/B Testing, Marketing Analytics and Operations. As an expert digital marketer, you will leverage your knowledge to bring an understanding of best practices and tools while providing data-driven insights and analytical viewpoints to assist in campaign strategy. 

The Senior Manager, Digital Marketing & Automation will report directly to the Senior Director of Growth & Experience Marketing and will work collaboratively with Marketing Leadership, Corporate Communications & Events, Provider Growth, New Business Development, Clinical Leaders, Operations and Technology to execute on strategic objectives.

How you can make a difference:

• Define, build, and execute best-in-class marketing automation programs, processes and SOP’s from end to end including ideation, work product design, setup, build, QA and implementation.
• Design and develop road maps, playbooks, and customer journeys for integrated omni-channel campaigns. Capture business use case/requirements and socialize with appropriate stakeholders for approval and implementation.
• Measure campaign results and make actionable recommendations, optimizing tactics and workflows based on performance.
• Establish A/B and Multivariate testing frameworks and apply learnings to drive efficiencies at scale.
• Segment and leverage marketing database to effectively impact campaigns while serving as data governance (completeness and hygiene) steward, including ownership of segmentation modeling.
• Interface directly with external vendors and internal technology partners to drive and support agreed-upon programs and initiatives.
• Develop, manage, and deliver full funnel campaign reporting, dashboards and scorecards including recommendations for improving engagement results, ROI and the customer experience.
• Own website content management and on-page optimization of page titles, meta descriptions, text headers, URLs, image alt-text and internal links.

Skills for success:

• You have high emotional intelligence, the ability to forge meaningful relationships, and can successfully navigate diverse stakeholder groups.
• You are highly collaborative, yet skilled at influencing others to achieve results.
• Experience performing under pressure with a strong sense of urgency, attention to detail, and a commitment to doing what you say you will do.
• You are solution-oriented and have a passion for being hands-on in problem-solving and execution.
• You are self-starting and maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon timeframes.
• You are flexible, versatile, and have an ability to manage multiple concurrent priorities to completion, seeking guidance as necessary.
  

Experience to drive change:

• 6+ years in a digital marketing role, preferably in a healthcare or enterprise software company.
• Marketing Automation and Salesforce CRM experience required. HubSpot is strongly desired! Candidates with experience in Salesforce Marketing Cloud, Marketo Engage or Eloqua may be considered.
• Proven track record of successfully launching, testing, managing, and tracking marketing campaigns that drive pipeline.
• Demonstrable experience working in a metrics-oriented marketing environment; comfortable with analytics and KPI’s.
• Strong knowledge of best practices in B2B marketing, account-based marketing, demand generation, marketing automation, lead conversion and nurture programs.
• Demonstrable experience with a wide range of marketing channels (SEO, SEM, Programmatic, Paid Social), attribution and tracking/measurement tools. 
• Proficient in email template design best practices, knowledge of HTML or CSS a plus.
• Strong project management skills, particularly with technical and creative projects. Knowledge of agile methodology and framework is a plus.
• Excellent oral and written communication skills; strong presenter and visual storyteller.
• Self-learner who continually seeks out knowledge of digital marketing and automation best practices.
• Highly adaptive to change and new ideas. Acts with initiative, inclusivity, compassion, and accountability.

How you will thrive:

In addition to competitive salaries, a 401k program with company match, bonus and a valuable health benefits package, VillageMD offers paid parental leave, pre-tax savings on commuter expenses, and generous paid time off. You work in a highly-collaborative, conscientious, forward-thinking environment that welcomes your experience and enables you to make a significant impact from Day 1.

Most importantly, you make a difference. You see a clear connection between your daily work on VillageMD products and services and the advancement of innovative solutions and improved quality of healthcare for providers and patients.

Our unique VillageMD culture – how inclusion and diversity make the difference:

At VillageMD, we see diversity and inclusion as a source of strength in transforming healthcare. We believe building trust and innovation are best achieved through diverse perspectives. To us, acceptance and respect are rooted in an understanding that people do not experience things in the same way, including our healthcare system. Individuals seeking employment at VillageMD are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

For Colorado Residents only: The target hiring compensation range for this role is $94,000.00 to $117,000.00. At VillageMD, compensation is based on several factors including but not limited to education, work experience, certifications, location, etc. This role may be eligible for annual/quarterly bonus incentives (if applicable), and the selected candidate will be eligible for a valuable company benefits plan, including health insurance, dental insurance, life insurance, and access to a 401k plan with company match.

Explore your future with VillageMD today.