Senior Manager, Field & Account Based Marketing

What You'll Do:

• Collaborate directly with the regional sales reps to develop a strategy that supports regional quarterly sales pipeline and revenue goals
• Translate sales objectives (both opportunity and relationship-based) into ABM program objectives and project plans 
• Develop compelling ABM programs (1:1, 1:few) that successfully engage target Enterprise accounts (revenue above $1B+) moving them effectively through buyer’s journey to drive pipeline and revenue
• Partner with Product Marketing, Creative, Alliances, Demand Generation, and Digital Channel leads on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc.
• Understand the marketing operations ecosystem to independently leverage tools available to execute multi-channel campaigns 
• Communicate program status to key stakeholders, making sure programs are executed on time and accounts/leads are effectively followed up on time by Account Representatives
• Define, manage, and host targeted regional events to drive mid-funnel pipeline and sales acceleration
• Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize programs and plays for target accounts
• Be accountable for driving target account engagement and pipeline goals 
• Advocate for what sales needs, and keep sales informed on marketing priorities

What We're Looking For:

• First and foremost, can-do attitude
• 4-5+ years in Enterprise B2B marketing and/or sales 
• Successful history in developing and executing pipeline-generation and acceleration marketing programs, including digital advertising, content development, direct mail, virtual and in-person field events, and more.
• Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
• Solid project management and creative problem-solving skills
• Strong team player and collaborator, with a variety of people and teams
• Excellent verbal and written communication skills
• Prior experience developing and implementing ABM marketing plans in partnership with sales leadership 
• Experience with various Martech solutions: Salesforce, Marketo, Demandbase, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze
• Creative, high energy, innovative, proactive, and resourceful
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Negotiating skills, a plus
• Travel required (approximately 25-30% of time)