Senior Manager, Incentives Marketing

Overview

About the Role 

The Senior Manager I, Incentives Marketing will lead the strategy, planning, and execution of a variety of large-scale consumer incentive programs across Instacart marketing. This role will work closely with cross-functional teams including R&D (Growth Systems), Finance, Marketing Analytics, Data Science, MS&P, Consumer Marketing, and others to jointly shape these programs and drive business impact.  

The ideal candidate should be able to toggle between creating high level strategy and deep campaign analytics. They should be comfortable tackling complex and ambiguous projects and driving these projects to resolution in a fast-paced environment. Strong analytical skills are essential, as the role involves evaluating various data sources, tracking performance metrics, and optimizing results.

About the Team 

The Incentives Marketing team is a newly formed pillar in our marketing organization and will drive a centralized vision for promotional incentives across Instacart marketing. This includes consumer-facing promotions that extend both in-app and across marketing channels (e.g. CRM, outbound paid media) for key seasonal moments, strategic initiatives, partnerships, and more. 

About the Job 

• Manage the end-to-end design and implementation of a variety of incentive campaigns that drive business impact (e.g. revenue, customer acquisition)
• Author and deploy a 52-week incentives calendar, including robust test and learn plan
• Conceptualize innovative new incentive opportunities that will delight consumers and drive results
• Leverage complex sets of data to inform incentive marketing strategy, optimize performance, and establish best practices
• Partner with Marketing Analytics and Data Science to build reporting frameworks, continually collect insights, and monitor results 
• Lead campaign analyses and post-mortems, ensuring that best practices are implemented for future programs.  
• Partner with Finance on the forecasting, tracking, and management of both individual incentive campaigns and the larger annual incentives budget 
• Collaborate with R&D (Growth Systems) to build a Product roadmap that enables new incentive campaigns, formats, capabilities, and surfaces within the Instacart app. 
• Collaborate with cross-functional stakeholders on the planning and implementation of incentives across Instacart marketing. For example, partnering with our Consumer Marketing team on how incentives come to life within larger seasonal marketing campaigns. 
• Build sales collateral that can be used by our Business Development and Ad Sales teams to drive participation in various incentive programs. This will include identifying and authoring compelling, data-driven stories, case studies, and value propositions. 

About You

Minimum Qualifications

• 5+ years experience in a management consulting, marketing strategy, promotions/incentives, merchandising, or analytics type role
• Analytical Skills. Strong analytical acumen. Capable of ingesting, understanding, and actioning data, however can balance this with the ability to step back from the data and draw out the right business decisions.
• Relationship Skills. Builds strong, productive relationships with cross-functional partners and can work collaboratively
• Flexibility & Range. Can toggle between leading strategy and tactical execution  
• Ownership. Strong sense of accountability and can drive marketing campaigns with relative autonomy.
• Project Management. Strong organizational skills, attention to detail, and ability to plan and prioritize across a range of projects.
• Action-Oriented. Bias for action and “doer” mentality
• Bachelor’s degree in related field.

Preferred Qualifications

• Previous experience with coupons and/or incentives or .e-Commerce. 
• Experience with SQL and or Mode, or other visualization tools. 
• MBA or advanced degree in Marketing or Analytics

#LI-REMOTE