Senior Manager, SMB ​Campaigns

Who we are

 

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

 

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Job Description Summary:

Responsible for the development and execution of SMB segment Marketing Programs and calendars across the portfolio of our fastest-growing 170+ International markets. Develop scalable strategies, programs & tactics that build a sustainable foundation for new market entry, elevate the brand and increase demands for our products.

Job Description:

• Develop & own scalable segment programs end to end, partnering with cross-functional stakeholders to take programs through planning, execution & reporting stages.
• Be the subject matter expert on SMB lead generation, defining game-changing programs across paid, partner, direct & inbound channels.
• Elevate the customer experience by developing full-funnel, cross-channel propositions throughout the merchant experience in order to achieve KPIs.
• Experienced in designing, developing and launching iterative test & learning initiatives across the funnel to unlock new growth which informs future program evolution.
• Leader by influence, comfortable to navigate in a highly matrixed organization to ensure segment marketing programs are delivered on time and on budget.
• Clearly able to articulate the value proposition and key messaging​ to ensure programs reach the right customer with the right message at the right time, in order to deliver maximum impact.
• Plays the Portfolio game to optimize resource allocation and program prioritization.
• Partner with insights and analytics to identify new opportunities for growth and use these to inform marketing plans.
• Partner with the inside sales teams to co-ordinate and optimize sales pipeline via marketing channels based on sales targets​.
• Partner with Inbound Sales team to define, develop & deploy the inbound lead gen playbook to achieve shared KPIs.
• Partner with the paid media team & agencies to develop game-changing programs that maximise Marketing Qualified Leads, Revenue & ROI.
• Partner with local marketing teams in LATAM & APAC regions to identify new opportunities for growth and elevation of existing programs across the merchant lifecycle.
• Partner with in-country teams and key stakeholders to create and deliver best in class segment marketing plans across the funnel to engage merchants and grow market share​.
• Manage the SMB Marketing segment budget with a focus on an optimal allocation across markets to optimise cost per lead & cost per activation metrics.
• Owns the SMB marketing calendar across 10+ markets to keep upstream & downstream stakeholders informed and across progress.
• Key member of the SMB Marketing Ops reviews to provide readouts on program lookback/lookahead.
• Supports the Head of SMB & Partner Marketing with additional responsibilities as required.

Subsidiary:

PayPal

Travel Percent:

0

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].