Senior Marketing Analyst

OVERVIEW

As a Senior Marketing Analyst, you will play a crucial role in supporting the development and execution of our marketing strategies. Leveraging your analytical expertise, you will collaborate with cross-functional teams to provide insights and recommendations that drive growth, enhance customer engagement, and optimize our marketing campaigns. You will work with large data sets, conduct in-depth analysis, and translate findings into actionable marketing strategies.

You are the perfect mix of analytical, technical, and operational. You will collect, sanitize, analyze, and synthesize data; apply critical thinking & communications skills to make actionable recommendations; and drive those recommendations to execution. You are a clear, confident communicator who loves taking a complicated problem, decomposing it, and building a compelling business case.

ABOUT THE JOB

• Analyze complex marketing data to identify trends, patterns, and insights that drive business growth.

• Develop and maintain marketing dashboards and reports to monitor key performance indicators (KPIs) and track the effectiveness of marketing campaigns.

• Conduct customer segmentation and profiling to inform targeted marketing strategies.

• Collaborate with stakeholders to define marketing goals and objectives and provide data-driven recommendations to achieve them.

• Evaluate the impact of marketing initiatives and experiments, and provide recommendations for optimization.

• Work closely with marketing teams to design and implement A/B tests, measure results, and identify areas for improvement.

ABOUT YOU

• Bachelor's degree in Marketing, Business Administration, Statistics, Mathematics, or a related field. Master's degree preferred.

• Working knowledge of experimentation practices and measurement strongly desired

• 3-5 years of experience in marketing analytics, data analysis, or a similar role.

• Proficiency in SQL is required; experience with Github, BI tools, and Python/R is strongly preferred.

• Excellent communication and presentation skills, with the ability to effectively convey complex analytical concepts to non-technical stakeholders.

• Ability to work in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.

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