Senior Marketing Data Analyst

We are seeking a Senior Marketing Data Analyst to lead our marketing analytics efforts, ensuring the translation of data into actionable insights that drive our marketing strategies forward. You will have the opportunity to build the Marketing Analytics service for the business, covering both Paid and Organic channels.

• You will lead web analytics initiatives, collaborating with our engineers and agencies to utilize tools such as Google Analytics 4, Google Tag Manager, custom tagging, and develop comprehensive measurement plans.
• You will be heavily involved in analyzing paid marketing performance, particularly on platforms like Google Search and Bing.
• The job will allow you to explore Funnel and Customer Journey data, helping the business understand the relationship between the marketing inbound funnel and the sales funnel, and providing insights for optimization.
• You will contribute to forecasting plans for marketing, developing and implementing paid and non-paid pipeline forecasting strategies to optimize resource allocation and budgeting.
• Additionally, you will be responsible for maintaining key marketing dashboards and assisting stakeholders in translating business requirements into actionable metrics, creating visually compelling dashboards to drive effective decision-making.
• The ideal candidate will possess a deep understanding of paid and organic web analytics, have experience analyzing paid marketing performance, and comprehend the complexities of marketing and sales funnels. In return, we offer a supportive culture, a flexible work philosophy, and a high level of responsibility and autonomy.

The Senior Marketing Data Analyst will be a cornerstone in our revenue operations department, leveraging data to ensure our strategies are precise, impactful, and continually evolving. If you possess an analytical mindset paired with an entrepreneurial drive, we'd love to hear from you!

• Minimum of 5 years of experience in marketing analytics, with a preference for those with a leadership background and familiarity with relevant business contexts.
• Strong proficiency in SQL.
• Sound understanding of both company-wide and marketing-specific KPIs.
• Proven experience in enabling teams to adopt a data-driven decision-making approach.
• Ability to articulate complex data insights in an easily understandable manner, ensuring efficient communication with various teams within the Go-to-market department.
• An entrepreneurial spirit, focusing on impactful results, proactive problem-solving, and the identification of opportunities for tangible improvements based on data-driven insights.

• You'll report to: Manager, Commercial Analytics
• Team: Revenue Operations
• Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify: EMEA
• Start date: As soon as possible

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

Roughly 4 hours across 6 weeks

1. Interview with recruiter
2. Interview with future manager
3. Interview with department leader
4. Prior employment verification check

#LI-DNI