Senior Marketing Manager, Web + SEO
Job Description
Our mission: eliminating every barrier to mental health.
Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person — whether that’s meditation, coaching, therapy, medication, and beyond.
Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like General Mills, Guardian, Bain, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $300 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, Rethink Impact, Work-Bench, William K Warren Foundation, SemperVirens, Able Partners, True Capital Ventures, and a strategic investor, Guardian Life Insurance. Thanks to their partnership, our current valuation has reached $2 billion.
Ready to do the most impactful work of your life? Learn more about what motivates us and the ways we work to see if this is the right place for you: Our Values
Our privacy policy: https://springhealth.com/privacy-policy/
Reporting to the Director of Marketing Operations, the Senior Marketing Manager, Web + SEO will manage website content, encompassing content strategy, content development, user experience and search engine optimization (SEO) to drive visibility, engagement and acquisition.
What you’ll be doing:
- Develop organic search strategies and tactical plans to drive visibility of springhealth.com and engagement with audiences on organic search
- Develop and execute inbound marketing strategies and programs, including but not limited to SEO, conversion rate optimization (CRO), A/B testing and lead flow management
- Collaborate closely with content, product marketing and digital marketing to ensure the website is a robust tool for demand generation as well as an optimized resource for our target audiences (including members)
- Identify opportunities with data and develop ideas to boost performance and conversion rate
- Ensure brand identity is accurately represented in all website content
- Design and reports out regular web reports to stakeholders
- Direct development of copy, images, UI/UX design and components for both the main site and the customer site / landing pages
- Drives customer and user focus of content and functionality across website experience
What we expect from you:
- You must have a solid background in technical site optimization and SEO, editing for the web, web metrics reporting, and A/B and multivariate testing
- Experience managing and optimizing website content for search engine optimization (SEO) and onsite user experience
- Solid understanding of technical SEO including sitemaps, meta tags, JavaScript indexing, linking, redirects, keyword research, etc
- Strong understanding of conversion rate optimization and a/b/multivariate testing and conversion rate optimization to improve lead generation, sales pipeline, and revenue
- Strong knowledge with the following: Google AdWords, Analytics, Tag Manager, Data Studio, and Search Console, as well as Website optimization and personalization tools (e.g. Hotjar, Google Optimize, Unbounce) and SEO tools (SEMRush or similar)
- Ability and desire to work in a fast-paced, fast-growth environment
- Proactive approach to project management
- Experience developing creative solutions to complex problems
- Strong statistical and analytical skills
The target salary range for this position is $105,500 - $126,150, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.
Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!
Benefits of working at Spring Health
Focus on total health including:
- Generous medical, dental, vision coverage available day 1 + access to One Medical.
- 12 yearly no-cost visits to the Spring Health network of therapists and medication management providers for you and your dependents.
- Unlimited paid time off, 12 paid holidays throughout the year, and 10 sick days
- 4-4.5 months of fully paid parental leave.
- $500 per year Wellness Reimbursement.
Supporting you financially through:
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting after one year with the company.
- Employer sponsored 401(k) match of up to 2% after 90 days of employment.
Creating a culture you can thrive in:
- Flexible work arrangements:
- 60% of Spring Health team members work fully remote while 40% work in a hybrid model from our New York City offices.
- Calm Fridays: no meetings, no distractions, just time for you to get work done.
- $200 per year donation matching to support your favorite causes.
- Our team members have created five employee resource groups thus far and looking to add on more
In addition to finding people who are truly excellent at what they do, we take our values at Spring Health seriously:
- Members Come First: We are genuine member advocates.
- Move Fast to Change Lives: We build with urgency and intention.
- Take Ownership: We extend trust and hold ourselves accountable.
- Embrace Diverse Teams & Perspectives: We find strength in the diversity of cultural backgrounds, ideas, and experiences.
- Science Will Win: We will achieve impact by innovation and evidence based frameworks.
- Candor with Care: We are open, honest and empathetic.
Ready to do the most impactful work of your life? Learn more about what motivates us and the ways we work to see if this is the right place for you: Our Values
Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
Our privacy policy: https://springhealth.com/privacy-policy/
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Date Posted
10/19/2022
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