Senior Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager based in Canada.

This is a high-impact leadership role responsible for shaping and executing a national, integrated marketing strategy across Canada’s sleep health market. The role sits at the intersection of commercial growth, healthcare innovation, and patient engagement, with a mandate to accelerate adoption of therapy solutions and strengthen long-term adherence outcomes. You will lead both provider and consumer marketing initiatives across multiple channels, ensuring alignment with sales, product, and digital teams. The position requires a strong balance of strategic thinking and hands-on execution, with accountability for measurable business outcomes. Operating in a complex, multi-regional healthcare environment, you will adapt strategies across provinces while driving consistency in brand and performance. This is a highly collaborative role with significant visibility across the broader Americas organization.

This role is responsible for leading end-to-end integrated marketing strategy and execution across Canada, ensuring alignment with commercial growth objectives and patient outcomes. You will act as a key strategic partner to cross-functional and commercial leadership teams while driving measurable impact across acquisition, engagement, and retention.

• Develop and lead a fully integrated provider and consumer marketing strategy aligned with national commercial priorities
• Design and execute province-specific marketing plans reflecting regional healthcare systems, reimbursement structures, and referral pathways
• Create campaign strategies, briefs, and performance frameworks to guide internal and external partners
• Drive omnichannel marketing programs focused on awareness, adoption, engagement, adherence, and long-term patient retention
• Lead marketing initiatives supporting digital patient platforms, resupply programs, and lifecycle engagement journeys
• Optimize marketing investment decisions to maximize ROI, revenue growth, and customer acquisition
• Partner with Sales, Product, Digital, and Communications teams to execute product launches and growth campaigns
• Track, analyze, and optimize campaign performance using data, insights, and market intelligence
• Build and maintain relationships with healthcare professionals, KOLs, provider networks, and industry stakeholders
• Support national representation at conferences, industry events, and customer engagement programs

Requirements:

This role requires a seasoned marketing leader with strong commercial acumen, deep cross-functional experience, and a solid understanding of healthcare or regulated industries. You will bring both strategic vision and operational execution capability, along with strong leadership and stakeholder management skills.

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred but not required)
• 8+ years of progressive marketing or commercial experience, including leadership responsibilities
• Proven success in developing and executing integrated B2B and B2C marketing strategies with measurable outcomes
• Strong understanding of the Canadian healthcare system and provincial reimbursement environments
• Demonstrated ability to manage budgets, prioritize investments, and drive commercial performance
• Excellent strategic thinking, analytical capability, and cross-functional leadership skills
• Strong communication and stakeholder management abilities across diverse teams and partners
• Experience with marketing and analytics platforms such as Funnel.io, Veeva Crossix, Asana, and Adobe tools
• Based in Canada with willingness to travel domestically as needed
• Preferred: experience in consumer health, wellness brands, eCommerce, patient engagement, or lifecycle marketing
• Preferred: familiarity with AI-driven marketing tools and data-led performance optimization
• Preferred: experience in global or multinational organizational environments

Benefits:

• Competitive base salary range of approximately CAD $124,000–$155,000, depending on experience and location
• Comprehensive medical, dental, vision, life, and disability insurance coverage
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Employee Stock Purchase Plan (ESPP) and retirement savings support
• Paid Time Off including vacation, holidays, and additional floating days
• Paid caregiver leave for new parents (primary and secondary caregiver support)
• Tuition assistance and employee development programs
• Flexible work arrangements supporting work-life balance
• Employee Assistance Program (EAP) and wellness-focused benefits