Senior Partner Marketing Manager

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. In CSO, our consumer organization our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We're positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.
We are seeking a Senior Partner Marketing Manager to manage our largest consumer retail partner in North America, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments. With the reach of 80,000 retail locations, 500+ partner websites and 139,000 retail sales professionals selling the Microsoft ecosystem, Channel Marketers have the responsibility of being the first, and sometimes only, impression of the Microsoft brand for our consumers. Channel Marketers also act as a subject matter expert for a line of business, helping to land and activate product priorities across our partner base. Channel Marketers have end-to-end responsibility for execution, including landing visual merchandising assets, digital execution and transformation on partner.com sites and demo platform sell-in. You will also work closely with our Activation team to influence conversion online & in-store through our field labor team incl. training, evangelism and direct sales motions. This role is pivotal and accountable to drive growth in revenue, profit and share for CSO. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.
You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You're an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You'll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You'll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through. .
Working closely with partners and customers, what's powerful about this role is the ability to help our partners transform - whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities.
You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.ResponsibilitiesDrive readiness, lead execution and earn fans by leveraging Channel & Device Marketing strategies and tactics:
(20%) Strategic Business Planning:
Create short, medium and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product life cycle and are tailored to account, partner and consumer needs
Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI
(20%) Partner Experiences:
Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
Build brand advocates among retail sellers through training, evangelism and community engagement platforms
Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
Deliver compelling demo experiences through our Retail Demo Experience platforms
Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
Localize global campaigns & creative to regional nuances and partner requirements
(20%) Partner Centricity & Relationship-building:
Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
Develop partner capability assessments to identify key partner opportunities and relationship strategy
Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
(30%) Execution Excellence:
o Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
o Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
o Proficient across Microsoft programs, platforms and tools
(10%) Analytics and Insights:
Analyze performance results against execution activities to identify causals, opportunities and action plans
Incorporate key insights from accounts to drive informed marketing action plansQualifications Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 6+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience
  • OR equivalent experience.
• 3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 8+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience
  • OR Master's Degree in Business Administration, or related field AND 6+ years Digital, Retail, Channel Marketing, Marketing, Retail Sales, or commercial sales experience
  • OR equivalent experience.
• 2+ years project leadership/management experience.
• Proven success at marketing and execution planning - particularly Retail Marketing with Consumer Technology products
• Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understanding of the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms.
• Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• New product launch exerience experience managing ambiguity and rapid change - demonstrate agility and risk-taking

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form .
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.