Senior Partner Marketing Manager

About the Role:

We are looking for a highly capable, self-directed Senior Partner Marketing Manager - Strategic Account Growth to help drive awareness and expansion for one of Motive’s strategic partnerships  - the VEDR vendor program. In this role, you will develop a deep understanding of the partner GTM programs and identify and build target customer personas to be used by sales and marketing teams to acquire new customers, retain and grow existing segments, and increase revenue. You will be responsible for creating messaging and designing campaign strategies for the VEDR vendor partner program and supporting the sales team relevant to the program. You will act as the primary marketing contact for the VEDR vendor program, participating in regular team calls and marketing activities such as events, tradeshows, webinars, in-person meetings, and planning sessions. Additionally, you will act as the expert resource on offerings and processes for VEDR vendor partner program. 

The ideal candidate has a passion for technology, an entrepreneurial spirit, and a successful track record in partner marketing and launching integrated marketing campaigns that generate leads. This is a unique opportunity to play a highly visible role in a fast-growing part of our business.

What You'll Do:

• Build detailed personas and gain a deep understanding of the markets our partners serve to help drive marketing programs.
• Work collaboratively with various stakeholders, including sales, product management, digital marketing, campaign, PR, and brand teams, to create and support go-to-market initiatives.
• Set targets, measure and track performance, analyze ROI from partner marketing programs, and drive operational improvements.
• Monitor industry trends and market competitors to support sales goals.
• Provide coaching to sales managers on the sales strategies aligned with partnerships.
• Develop and execute best-in-class marketing plans that drive awareness, accelerate new pipelines, and upsell opportunities.
• Orchestrate and exhibit at conferences/tradeshows to generate new leads.
• Work closely with Event Marketing and Field Marketing leaders to execute impactful partner and customer events.
• Identify new prospects to grow our customer database.
• Partner with design and marketing teams to build content and collateral (blog, website, slides, case studies, flyers, etc.) that reflect positioning and showcase the value and vision of our partnerships.

What We're Looking For:

• Bachelors Degree in marketing or communications 
• 7+ years of work experience of relevant work experience in partner or alliance marketing, field marketing, solution marketing, and demand generation in high-tech companies (start-up expertise preferred)
• Up to 20% travel
• Demonstrated success in marketing roles that are partner and public-facing 
• Experience designing and executing marketing plans with enterprise-level partners 
• Excellent writing and storytelling skills — has previous writing samples to point to
• Experience working with executive leadership
• Ability to plan and manage logistics and strategy for events 
• Strong collaboration skills with sales, product, and marketing teams
• Thrives in a fast-paced environment, a high-energy go-getter capable of independent execution