Senior Performance Marketing Manager Direct Mail and Offline Growth

The Team: 

Upstart’s Growth team is focused on expanding access to affordable credit for millions of Americans. The team combines marketing data and technology to scale customer acquisition in efficient and measurable ways. Direct Mail is a core channel within Growth and plays a critical role in reaching new borrowers and driving business performance.

As the Senior Performance Marketing Manager Direct Mail and Offline Growth you will own one of Upstart’s most impactful acquisition channels end-to-end with a primary focus on our Home Equity Line of Credit (HELOC) product. This is one of the company’s fastest-growing and most strategically important offerings. You will define channel strategy optimize targeting and creative and lead execution to drive efficient incremental growth. This role offers significant ownership including P&L responsibility and the opportunity to solve complex high-impact problems in partnership with cross-functional teams.

How you’ll make an impact

• Own end-to-end Direct Mail strategy and execution for HELOC including audience targeting creative development testing and campaign operations
• Build our broader offline growth channels (OOH linear TV and brand testing)
• Manage and optimize millions in annual spend with accountability for ROI and incremental business impact
• Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
• Design and execute rigorous testing frameworks (e.g. incrementality geo-lift A/B testing) to evaluate performance and inform strategy
• Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
• Develop new playbooks to reach and convert underserved or underperforming customer segments including emerging HELOC use cases
• Collaborate cross-functionally with Product Engineering Analytics and Creative to scale channel performance and influence roadmap decisions
• Communicate strategy performance and insights to leadership connecting channel outcomes to broader business goals

Minimum Qualifications 

• Bachelor’s degree or equivalent practical experience
• 5+ years of experience in performance marketing growth marketing or analytics-driven marketing roles
• Experience owning and executing end-to-end marketing campaigns including strategy testing and performance analysis
• Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
• Experience designing and analyzing controlled experiments (e.g. A/B testing incrementality testing or similar methodologies)

Preferred Qualifications

• Experience with Direct Mail marketing strategy execution or channel ownership
• Experience working across multiple marketing channels (e.g. digital offline lifecycle)
• Knowledge of measurement frameworks such as incrementality testing geo-lift or attribution modeling
• Experience working in regulated industries such as financial services insurance or healthcare
• Skills in SQL Looker or similar tools to analyze and interpret large datasets

Position location This role is available in the following locations: Remote 

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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What We Do

Upstart is the leading AI lending marketplace connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart's AI lenders can approve more borrowers at lower rates across races ages and genders while delivering the exceptional digital-first experience customers demand. More than 80% of borrowers are approved instantly with zero documentation to upload. Founded in 2012 Upstart’s platform includes personal loans automotive retail and refinance loans home equity lines of credit and small-dollar “relief” loans. If you are energized by the impact you think you could make at Upstart we'd love to hear from you!

Why Work With Us

Connection to our mission creates a special environment where people feel passionately about the impact they make in the world. Upstart is fast-paced and we encourage ownership at all levels of the organization. As a result culture at Upstart is driven by Upstarters. Upstarters are proactive talented multi-dimensional and collaborative.

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