Senior Product Manager - Marketing Automation

Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits, allowing them to raise more money and do more good in the world. Our powerful software and stellar customer service have made us one of the highest rated fundraising/donor CRM on the market.

In addition to creating thriving nonprofits, we’re also in the business of creating thriving employees. At Bloomerang, you’ll be a part of a mission-driven culture built on the core values of Empathy, Unity, and Transparency. We know the key to our success is our people, and we’re proud to be home to some of the most innovative and skilled employees in the workforce today.

The Role

This Senior Product Manager will lead the marketing automation portion of our CRM product roadmap and will oversee the product development lifecycle of these functions and products.

Reporting to the Sr Director of Product Management, this role will be be responsible for product planning and execution throughout the product life cycle, including: market research, competitive research, defining product vision and roadmap for marketing automation capabilities and products, creating and prioritizing product requirements, and working closely with engineering and other areas of the business to ensure product goals are met.

What You Will Do

The Senior Product Manager - Marketing Automation responsibilities include, but are not limited to:

Product Strategy / Vision / Roadmap

• Collaborate with executives and other team members to craft a compelling roadmap that balances the company’s strategic goals and objectives with the customer’s needs
• Lead a team to develop high quality, market leading marketing automation capabilities while driving execution of the product strategy from concept to launch and maintenance 
• Gather and manage customer product feedback including the features portal; Research product problems and solutions with customers
• Develop an understanding of the competitive landscape related to competitors’ donor facing marketing automation functionality
• Work cross functionally to gather input and requirements from internal stakeholders
• Create and manage roadmap documents and management of product roadmaps in AHA!
• Identify and track product plans and progress against key business goals (such as customer retention, win rate, ARR by product, etc) and work type allocation goals

Requirements / Release Planning

• Define high quality requirements for the engineering and design teams – functional requirements, user stories, NFRs, acceptance criteria, success metrics, etc
• Actively manage/prioritize the product backlog 
• Manage release planning, working closely with engineering teams to establish timing expectations based on velocity and estimates
• Work across the organization to ensure smooth product releases
• UAT for marketing automation product capabilities to ensure quality and adherence to requirements
• Strong understanding of agile methodologies and product development best practices

Understanding of Product / Product Communications

• Serve the company and customers as an expert on the product
• Be an evangelist for products including presentations and product demonstrations
• Work closely with Product Marketing to provide product expertise in development of positioning and marketing programs to drive usage and education
• Collaborate on internal and external training plans, delivery methodologies, and content
• Partner with customer teams to provide excellent post-sale experience

What You Need to Succeed

• Minimum 5+ year in software product management in SaaS company using an Agile methodology
• Minimum 3 years managing SaaS marketing automation, multi-channel campaign orchestration, email marketing, SMS marketing, or similar products
• Experience with data driven product design and roadmapping; defining, launching, and managing successful technology products
• Strong technical acumen and strong analytical skills
• Good communicator, comfortable presenting in front of audiences
• Highly detail-oriented and intellectually curious.
• Experience (or strong interest) in working in a fast-paced environment

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options, as well as a free subscription to Bright, a wellness platform that offers live and on-demand fitness, meditation, mindfulness, and nutrition classes.

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave.

401k

You’ll receive a 401k match to help invest in your future.

Equipment
Everything you need to be successful, shipped right to your door.

Compensation

The salary range for this position is: $110,500 - $149,500. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.

Accommodations

Applicants who require accommodations may contact [email protected] to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.