The Senior Product Manager will lead the strategy for mobile application growth overseeing acquisition engagement and retention while collaborating across cross-functional teams to optimize customer experience and metrics.

Description
At General Motors our product teams are redefining mobility. Through a human-centered design process we create vehicles and experiences that are designed not just to be seen but to be felt. We're turning today's impossible into tomorrow's standard -from breakthrough hardware and battery systems to intuitive design intelligent software and next-generation safety and entertainment features.
Every day our products move millions of people as we aim to make driving safer smarter and more connected shaping the future of transportation on a global scale.
The Role:
As a Senior Product Manager Mobile Growth and Engagement you will define and lead the strategy that accelerates adoption engagement and retention for GM's flagship mobile applications. You'll own the end-to-end growth funnel from acquisition and activation to engagement and monetization and transform insights into scalable data-driven experiments that enhance customer lifetime value.
You'll partner across Product Engineering Design Data Science and Marketing to optimize the in-app experience and create powerful growth loops that deepen customer loyalty and drive measurable business outcomes. This is a high-impact role at the intersection of product strategy analytics and customer experience perfect for a PM who thrives on experimentation iteration and tangible results.
What You'll Do (Responsibilities) :

• Own the long-term growth roadmap and KPIs for GM's mobile applications defining strategies to increase acquisition activation engagement retention and monetization.
• Lead a cross-functional team through the full experimentation lifecycle - from hypothesis to implementation - driving measurable gains in conversion and retention.
• Analyze user behavior funnels and cohort trends to uncover friction points and inform data-driven product decisions.
• Partner with Design and Engineering to build seamless onboarding flows referral loops in-app messaging and personalized engagement journeys that reinforce GM's brand and ecosystem value.
• Collaborate with Marketing and Data Science to optimize app store presence (ASO) drive organic acquisition and lower customer acquisition costs.
• Define success metrics and build dashboards that track performance across the growth funnel; communicate insights and next steps to leadership.
• Stay ahead of industry trends identifying emerging growth channels and new mobile capabilities to keep GM's mobile experiences best-in-class.
• Champion product-led growth principles within the organization - ensuring every release feature and campaign is designed to move customers closer to long-term engagement and loyalty.

Your Skills & Abilities (Required Qualifications)

• 5+ years of digital/software product management experience with at least 3+ years focused on growth lifecycle or mobile application products.
• Proven ability to lead end-to-end product development and experimentation to drive measurable business impact (retention engagement LTV).
• Expertise in growth analytics funnel optimization and A/B testing frameworks.
• Strong analytical proficiency with tools such as Adobe Mixpanel Firebase SQL or equivalent.
• Deep understanding of mobile ecosystems (iOS/Android) user acquisition strategies onboarding UX and lifecycle marketing.
• Experience translating insights into prioritized roadmaps and executing at scale across cross-functional teams.
• Demonstrated expertise in writing and narrative development - able to articulate product vision strategy and data-backed decisions clearly and persuasively.
• Excellent communication and storytelling skills with the ability to influence senior stakeholders.
• Ability to identify and interpret key data and metrics required to make strategic product decisions.
• Demonstrated success leading cross-functional initiatives in fast-paced matrixed organizations.

What Will Give You a Competitive Edge (Preferred Qualifications)

• MBA or advanced degree in Business Engineering or related field.
• Experience in mobile app growth within consumer products e-commerce loyalty or subscription ecosystems.
• Familiarity with ASO tools growth automation platforms (LaunchDarkly Optimizely) and marketing attribution tools (Branch AppsFlyer Adjust).
• Background in global or multi-market product launches localization and mobile platform optimization.
• Track record of driving growth in high-scale consumer applications or complex ecosystems.

Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position as well as geography of the selected candidate. The compensation may not be representative for positions located outside of the California Bay Area.
• The salary range for this role is 125200 and 192700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
Benefits:
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.
#LI-KE2
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel <25% for this role.
This job may be eligible for relocation benefits.
About GM
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