Job Description
At Justworks you’ll enjoy a welcoming and casual environment great benefits wellness program offerings company retreats and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive entrepreneurial environment are interested in building something meaningful and having fun while doing it we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values which are reflected in our product and in our team.
Our Values
If this sounds like you you’ll fit right in.
We’re looking for a Release Marketer on the Product Marketing Team to build and scale how we communicate product innovation internally and externally. This role sits at the intersection of product marketing strategy & operations and AI-driven automation.
You will own the end-to-end system for feature releases: transforming a high volume of feature updates into a cohesive high-quality monthly narrative for customers and go-to-market teams. At the same time you’ll help shape how our product marketing organization operates—bringing structure clarity and AI-first thinking to how we plan execute and scale.
This is a builder role for someone who thrives in systems thinks in workflows and sees automation as a force multiplier—not a shortcut.
What You’ll DoBuild and Scale the Release Marketing Engine- Design and own a scalable repeatable release marketing system that turns product updates into customer-facing and internal deliverables
- Operationalize a monthly “What’s New” cadence including blogs customer communications sales enablement in-product messaging (e.g. Pendo) and social content
- Partner with Product to standardize release inputs (e.g. templates briefs) that feed into automated workflows
- Continuously improve quality speed and consistency of releases through automation and AI
- Identify opportunities to automate repetitive product marketing workflows using AI and tooling
- Build and maintain systems that generate QA and distribute release content at scale
- Establish best practices for how product marketing leverages AI across content creation organization and execution
- Partner with the VP of Product Marketing on cross-functional initiatives that improve how product marketing works across teams
- Bring structure to planning processes ensuring projects timelines and OKRs are clearly defined and consistently tracked
- Create and maintain centralized systems for knowledge management (e.g. drives folders documentation) that are clean current and usable
- Act as a connective layer across product marketing ensuring alignment and consistency in messaging and execution
- Systems thinker: You naturally see patterns workflows and opportunities to scale
- AI-first operator: You actively use AI to automate accelerate and improve your work
- Operationally strong: You bring structure to ambiguity and drive projects from idea to execution
- Detail-oriented: You care about quality consistency and clarity in outputs
- Cross-functional collaborator: You work effectively with Product Marketing and GTM teams
- Builder mindset: You’re excited to create something from the ground up and iterate quickly
- A fully operational monthly release cadence that is consistent high-quality and scalable
- Significant reduction in manual effort for product marketing on smaller releases
- Clear centralized systems for release content documentation and planning
- Strong internal alignment and awareness of product updates across teams
- Measurable improvements in speed efficiency and output through AI-driven workflows
Qualifications:
- Minimum of 7 years of product marketing or GTM experience with demonstrated ownership of end-to-end GTM execution
- Experience architecting GTM or release marketing infrastructure from scratch including governance models tooling stacks and scalable content workflows
- Hands-on practitioner of AI tools and automation (e.g. ChatGPT Claude Notion AI Zapier Make or similar) applied to content workflows
- Demonstrated ability to influence and drive alignment across Product Marketing and GTM leadership without direct authority
- Strong writing and messaging skills. Ability to translate technical product updates into clear customer-facing narratives
- Track record of driving adoption and internal alignment through structured release communications
- Experience with in-product messaging tools (e.g. Pendo Appcues) and marketing automation platforms
- Comfortable working in ambiguous high-volume environments with competing priorities
Preferred Qualifications:
- Experience in payroll HR tech or compliance-adjacent products where regulatory nuance shapes messaging
- Prior experience in a high-growth multi-product environment; HR tech fintech or SMB-focused SaaS
- Experience in a Strategy & Ops function to create new processes and infrastructure
The base wage range for this position based in our New York City Office is targeted at $147000.00 - $190000.00 per year.
Actual compensation is based on multiple factors that are unique to each candidate including and not limited to skill set level of relevant experience and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy including all of the perks and benefits we are proud to offer our team members please visit Total Rewards @ Justworks.
Diversity At JustworksJustworks is committed to maintaining a workplace where diversity of identity culture and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work our people and our product drives creativity and innovation entrepreneurial leadership and integrity competitiveness and collaboration throughout our business and in the market. We depend on our differences to make our team stronger our workplace more dynamic and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital or familial status disability pregnancy gender identity or expression veteran status genetic information or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs as well as for other covered reasons consistent with applicable federal state and local laws. If you're in need of a reasonable accommodation please reach out to us at [email protected]. Your comfort and success matter to us and we're here to ensure an inclusive experience.
Our DEIB Report
Skills Required
- Minimum of 7 years of product marketing or GTM experience
- Experience architecting GTM or release marketing infrastructure from scratch
- Hands-on practitioner of AI tools and automation
- Strong writing and messaging skills
- Experience with in-product messaging tools and marketing automation platforms
Justworks Compensation & Benefits Highlights
- Healthcare Strength—Access to Aetna and UnitedHealthcare nationwide and Kaiser in California plus MetLife for dental and vision expands network breadth and plan choice for small teams. Included One Medical membership Health Advocate and EAP services further enhance everyday care access when enrolled in medical coverage.
- Wellbeing & Lifestyle Benefits—Care navigation and counseling via Health Advocate and EAP along with One Medical access in many cities add meaningful wellness support at no extra cost to eligible users. Pre-tax transit and parking benefits support everyday savings and convenience.
- Retirement Support—A 401(k) through Empower is available alongside FSAs and commuter benefits with life short- and long-term disability and AD&D via MetLife rounding out financial protection. Enrollment payroll deductions and benefits changes run through a single platform to simplify management.
Justworks Insights
What We Do
Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits automated payroll HR tools and compliance support— all in one place.
Why Work With Us
We're building a world in which starting running and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment build something meaningful and have fun while doing it join us.
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Justworks Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hybrid roles are based in NYC Mexico City London Tampa or Toronto and some roles are fully remote.
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Date Posted
06/24/2026
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