Senior Product Marketing Manager Audience & Advertising

By bringing together next-gen technology and the finest live data available Genius Sports is enabling a new era of sports for fans worldwide delivering experiences that are more immersive interactive and personalized than ever before. Learn more at geniussports.com.  

The Role - Senior Product Marketing Manager 

We’re looking for a Senior Product Marketing Manager to own and drive the go-to-market strategy for our Ads business. This role sits at the intersection of product commercial and brand—translating sports-powered advertising capabilities into differentiated narratives that win across brands agencies leagues sportsbooks broadcasters and content owners.

You will lead end-to-end GTM for Ads solutions shape the category narrative around sports-driven adtech and ensure our commercial teams are equipped to win.

• Own Ads GTM sprints and multi-surface narratives across product releases and solution launches.
  
• Drive end-to-end GTM for Ads capabilities supporting media execution (creative services analytics bid strategies identity solutions).
  
• Sequence launches and campaigns against the global sports calendar (fixtures tentpole events rights windows).
  
• Run structured launch checklists readiness scorecards and post-launch performance readouts.
  
• Surface risks early with clear options and recommended actions.
  

• Lead positioning that clearly differentiates our Ads offering:
  
• Deep integration into existing programmatic infrastructure
  
• Exclusive high-value sports audiences
  
• Sports-based bidding and optimization tools
  
• Translate product strengths into segment-specific value propositions tied to measurable outcomes (CPA CPC CPM CPI FTD).
  
• Connect identity privacy-safe targeting contextual intelligence and predictive analytics into one cohesive story.
  

• Shape and articulate our POV across identity adtech integration AI-powered optimization and sports data triggers.
  
• Develop keynote narratives webinars and white papers that connect sports signals to dynamic creative incremental reach and CTV performance.
  
• Partner with PR/AR to amplify cross-product narratives and elevate executive visibility.
  

• Build segment-specific toolkits for:
  
• Brands & Agencies
  
• Leagues & Teams
  
• Sportsbooks/Operators
  
• Broadcasters & Content Owners
  
• Deliver discovery frameworks objection-handling guides ROI models demo scripts sports-moment playbooks and broadcast/in-stream inventory strategies.
  
• Translate win/loss insights into “why we win” messaging pricing and packaging tests and bundling strategies.
  

• Run disciplined win/loss analysis across identity graphs creative platforms and sports-specific adtech solutions.
  
• Maintain a single source of truth for Ads case studies approved benchmarks testimonials and reporting artifacts.
  
• Integrate dashboards and real-time insights into customer-facing materials and analyst briefings.
  
• Define and own Ads GTM KPIs including:
  
• Self-serve vs. managed-service mix
  
• Product attach and adoption
  
• Cross-channel activation
  
• Time-to-first-value
  
• Campaign adoption and retention by segment
  
• Revenue and pipeline influence
  

 Cross-Functional Orchestration

• Align closely with Product Core Marketing Brand/PR/AR CS RevOps and Commercial teams.
  
• Influence without authority to ensure execution excellence across distributed stakeholders.
  
• Act as the connective tissue between roadmap narrative and revenue.
  

Required Qualifications

• 5+ years of product marketing experience with clear ownership of GTM strategy and execution.
  
• 2+ years in AdTech programmatic identity CTV or related advertising technology.
  
• Proven track record of building and scaling successful go-to-market programs.
  
• Strong cross-functional leadership and the ability to influence senior stakeholders.
  
• Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives.
  
• Analytical mindset with the ability to translate performance data into actionable insights.
  
• Strong understanding of identity frameworks privacy-safe targeting analytics cloud/on-prem data environments and emerging adtech ecosystems.
  
• Experience managing multi-channel GTM execution across owned and earned channels.
  
• Bachelor’s degree required; MBA preferred.
  
• Willingness to travel (~25%).
  

Who You Are

• Strategic but hands-on—you move easily between big-picture narrative and tactical execution.
  
• Commercially minded and outcome-driven.
  
• Comfortable in fast-moving evolving environments.
  
• Pragmatic direct and solutions-oriented.
  
• Energized by the intersection of sports data identity and advertising technology.

The salary for this role is based on an annualized range of $170000 - $210000 USD. This role will also be eligible to take part in Genius Sports Group's benefits plan.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.

As well as a competitive salary and range of benefits we’re committed to supporting employee wellbeing and helping you grow your skills experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. One team being brave driving change 

We strive to create an inclusive working environment where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

What We Do

Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform GeniusIQ. By ingesting and computing multiple real-time data feeds GeniusIQ powers a wide range of functions and applications across sports performance and officiation fan engagement advertising and sports betting. Founded in 2001 Genius Sports is now one of the world’s largest sports technology companies working with the likes of the NFL NBA EPL FIBA ESPN Sky Sports Flutter DraftKings and 100s more. We're headquartered in New York and London with offices in Los Angeles Medellin Tallinn Sofia Singapore Lausanne Manchester and Melbourne.

Why Work With Us

We are one team being brave driving change. Our company values help create a cohesive culture where we think feel and act like One Genius. We strive to create an environment where everyone feels a sense of belonging and the ability to make a difference driving our vision to be everywhere in sports redefining experiences through technology.

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