Senior Product Marketing Manager

Our Product Marketing team's mission is to generate customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success. Our team works across the product lifecycle, helping shape the product, driving launch and commercialization, and growing product adoption post-launch. We are looking for a creative, analytical, and collaborative product marketer to join our team.
Responsibilities:

• Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding.
• Go-to-Market Launch: Work closely with a range of cross-functional teams-product managers, marketing, sales, and engineering-to lead go-to-market strategy and drive launches for our solutions
• Market Strategy: Expertise for your market area to help shape the our market strategy
• Marketing Strategy: In collaboration with product and marketing teams, scope and execute product and marketing strategies needed to reach different customer segments.
• Thought Leadership: Act as a thought leader for the product & markets you support externally, including speaking engagements and written assets.
• Cross-Functional Enablement: Understand and support our customer journey; train cross-functional teams on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
• Customer and Competitive Insights: Mine qualitative and quantitative insights that inform Fusion's collective customer, market, and competitive intelligence programs.

The Role
Our Product Marketing team's mission is to generate customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success. Our team works across the product lifecycle, helping shape the product, driving launch and commercialization, and growing product adoption post-launch. We are looking for a creative, analytical, and collaborative product marketer to join our team.
Responsibilities

• Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding.
• Go-to-Market Launch: Work closely with a range of cross-functional teams-product managers, marketing, sales, and engineering-to lead go-to-market strategy and drive launches for our solutions
• Market Strategy: Expertise in your market area to help shape our market strategy
• Marketing Strategy: In collaboration with product and marketing teams, scope and execute product and marketing strategies needed to reach different customer segments.
• Thought Leadership: Act as a thought leader for the product & markets you support externally, including speaking engagements and written assets.
• Cross-Functional Enablement: Understand and support our customer journey; train cross-functional teams on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
• Customer and Competitive Insights: Mine qualitative and quantitative insights that inform Fusion's collective customer, market, and competitive intelligence programs.

Requirements

• 3 plus years of SaaS technology, data, or digital content product marketing experience with at least 2 years of experience in a market-facing role.
• Strong content creation skills (expert in PPT and other key communication methods)
• Demonstrated experience creating and implementing persona-based positioning and messaging across multiple mediums.
• Track record of launching and growing successful products.
• Proven ability to drive product and GTM strategy, planning, and execution, leading cross-functional teams by influence.
• Proficiency in using data to drive decision-making.
• Domain experience in risk management, crisis management, business continuity, business intelligence, or data analytics is preferred but not required.

Disclaimers
This position may be performed remotely anywhere within the United States except the state of New York.
Fusion Risk Management, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.