Senior Product Marketing Manager, PLG

• Develop and execute PLG strategies to drive user acquisition, activation, retention, and expansion
• Gather and assess user research and product usage data for insights into customer needs and behaviors - and use those insights to identify and inform opportunities for growth
• Work closely with product teams to prioritize PLG opportunities and create/optimize user onboarding and activation experiences
• Develop and execute go-to-market plans for new product features and updates that are aligned with the PLG strategy to drive growth and engagement
• Collaborate with Marketing, Product, Sales, and Customer Success teams to ensure alignment with PLG strategy and to drive growth at every stage of the user journey.

• Specific experience in product-led growth or product marketing for PLG go-to-market motions
• A hypothesis-led approach to executing PLG strategy that has driven measurable results through acquisition, activation, engagement, and retention
• Knowledge of B2B SaaS lifecycle marketing, driving feature adoption, cross-selling, and account expansion
• Competency with product analytics and product-led growth tools such as Mixpanel, Appcues - experience with customer data warehouse tools like Looker/Tableau a plus
• Articulate communication skills, customer empathy, and able to scale focus between the big picture and the to-do list

• You'll report to: Manager, Product Marketing 
• Team:  Growth - Product Marketing
• Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify: APAC, Americas
• Start date: As soon as possible

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

For U.S. applicants: Across all US locations, the base salary range for this full-time position is $98,000 to $108,000 plus eligibility for equity. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range is subject to change and may be modified in the future.

We offer a generous benefits package to all full-time employees. In the U.S. this includes: a 401(k) plan + 4% employer match, unlimited paid time off, paid sick leave in excess of local requirements, paid parental leave, FSA, HSA, health, dental and vision plans for you .Click here for more information on our global employee benefits.

1. Interview with recruiter
2. Interview with future manager
3. Interview with with Group Product Manager, PLG 
4. Interview with team member (no managers present)
5. Interview with VP Marketing (optional)
6. Prior employment verification check (Read more at remote.com/employment-checks)
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