Senior Product Marketing Manager, Providers

About the Team & Role

As Headway’s second-ever Product Marketer, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Provider & Patient Marketing Manager, you’ll be responsible for product marketing for our provider audience – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our provider product across multiple personas.

You Will

• Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
• Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops) 
• Create strategic sales assets and broad education around how to best position Headway and our value propositions
• Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle 
• Hire and manage a team of APMMs to support provider product(s)

You’d be a great fit if…

• You have 7-10 years of product marketing experience, preferably in health tech
• You have hired/managed associate product markers and love managing people
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
• You have strong track record of driving quantifiable results 
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare